Since then, we’ve worked with sales and marketing teams at more than
500+Organizations.
That work has shaped our interest in a question that goes beyond content: what does a salesperson need to understand about the person making a buying decision?
A job title tells you someone’s role. It doesn’t tell you why a problem has become urgent, whose support they need to act, or what a failed decision would mean for them. Even knowing which content they’ve read leaves questions about what they found useful and what remains unresolved.
Seeing the buyer's world — what they're trying to change, what worries them, how their priorities shift — takes far more attention. We believe technology should help people make room for that attention, and put the information they already have into context.
Guided by this belief, we started with access to company knowledge. Paperflite helped teams find and share the content they needed, and understand how buyers engaged with it.
Cleverstory extended that work to the buyer’s experience of the content itself. Teams could turn static material into interactive, trackable experiences. Alongside making knowledge accessible to reps, we were learning how to make it accessible to buyers and understand what held their attention.
With HeySales, we brought that work into training and coaching. Company knowledge and buyer engagement could inform what reps practised and the guidance they received in a deal.
Together they became something we couldn't have built on day one: a foundation of knowledge, buyer signals, and in-deal judgment. That foundation is what we're building on now.