Blog
Sample posts authored as MDX files. Drafts stay off this list.
July 18, 2026 · Web Team
How we structure marketing pages
A practical note on keeping landing pages as TSX while blogs stay in MDX.
- engineering
- content
August 5, 2026
Content Engagement: What It Means and How to Measure It
Content engagement isn't just likes and time on page. See what it actually measures, the metrics that matter, and how it works for gated sales content.
August 5, 2026
Enterprise Content Governance: A Framework for the AI Era
Sales content analytics separates content that actually moves deals from content that just looks good in a portal. See which metrics matter and why
August 5, 2026
Sales Content Analytics: Which Metrics Actually Predict Revenue
Sales content analytics separates content that actually moves deals from content that just looks good in a portal. See which metrics matter and why
August 5, 2026
Sales Management Tools: A Framework for Choosing What Your Team Actually Needs
Sales management tools help managers coach reps, forecast accurately, and spot risk early. See the core categories and how to choose by team stage.
July 31, 2026
Sales Technology News: What's Actually Changing Right Now
Sales technology news, without the hype. See what's actually happening in AI agents, funding, and GTM tools right now, backed by real, dated examples.
July 30, 2026
Content Governance: Why Policies Exist on Paper but Don't Get Followed
A content governance policy is easy to write and hard to enforce. Here's why that gap exists, how to assess your own maturity, and what actually closes it.
July 30, 2026
Enterprise Sales Enablement: What Actually Changes at Scale
Enterprise sales enablement isn't standard enablement with more reps. Here's what genuinely changes at scale, who should own it, and how to measure it.
July 30, 2026
Partner Enablement: What It Actually Takes to Get Channel Partners Selling
Partner enablement done right means partners who sell like your best reps. Here's a practical framework covering tiering, content, and ROI.
July 30, 2026
Revenue Intelligence: What It Actually Is and What It's Not
Revenue intelligence connects buyer and seller data to reveal what's really happening in your pipeline. See what it is, what it isn't, and how it works.
July 30, 2026
Sales Automation Solutions: What They Actually Fix (and What They Don't)
A sales automation solution should shorten your deal cycle, not just make each step faster in isolation. See what actually works, and what doesn't.
July 30, 2026
Sales Tech Stack: How to Tell Which Tools Actually Overlap (and Which Just Look Like They Do)
Two sales tools can share a feature label and do completely different jobs. Here's how to build a sales tech stack and actually tell overlap from redundancy.
July 29, 2026
B2B Sales Enablement Platform: What "AI-Powered" Actually Means When You're Evaluating One
Every B2B sales enablement platform claims to be AI-powered now. Here's how to tell AI-native capability from a bolted-on feature list, and what to evaluate.
July 29, 2026
Sales Workflow Automation: What Happens When Every Team's Workflows Don't Talk to Each Other
Sales workflow automation breaks down when teams build workflows in isolation. Here's how to sequence rollout and keep sales, marketing, and enablement in sync.
July 28, 2026
Slide Bank Alternatives: What Changes When You Switch
Comparing Slide Bank alternatives? A close, honest look at what Slide Bank gets right, what it doesn't, and what changes with Paperflite
July 27, 2026
Which Platform Tracks First-Open Latency? A Buyer's Guide
Find out which platforms track first-open latency (time to first open) on shared content, how the alerts work, and which one fits your workflow.
July 27, 2026
What Software Tracks Page-by-Page PDF Views? A Practical Comparison
Find out which software tracks page-by-page PDF views, how the data differs from a basic open notification, and how Paperflite ties it into your content library.
July 27, 2026
Which Tool Measures Document Completion Rates? A Buyer's Guide
See which tools measure document completion rates, from single-file trackers to deal-level platforms, and find out how to read the numbers.
July 27, 2026
What Is Sales Content Management? A Complete Guide
Sales content management is how teams organize, personalize, and track the collateral reps use to sell. Here's what it actually involves.
July 27, 2026
What Should a Content Hub Include? 9 Essential Elements (+ How to Build One)
Wondering what a content hub should include? Here are the 9 elements every hub needs, plus a step-by-step build guide.
July 27, 2026
Why Do Reps Ignore Enablement Content? 7 Real Reasons (+ How to Fix Each One)
Wondering why reps ignore enablement content? Here are the 7 real reasons, plus practical fixes for each one.
July 25, 2026
Which Digital Sales Rooms Support Video Walkthroughs? A Feature-by-Feature Look
See which digital sales rooms support video walkthroughs, native recording, embedded video, or interactive product tours, and how Paperflite tracks engagement on each.
July 25, 2026
Do Digital Sales Rooms Improve Win Rates? Here's What the Data Shows
Do digital sales rooms improve win rates? See what independent research actually shows, where vendor case studies overstate the effect, and which deals benefit most.
July 25, 2026
The Tool That Shows You When a Prospect Rereads Your Content Before a Meeting
Find out which tool shows when a prospect rereads your content before a meeting, with section-level detail delivered straight to your pre-call brief.
July 21, 2026
Best Deal Room for Account-Based Selling: What to Look For (and Why It Matters)
Account-based selling means multiple stakeholders, one account, real coordination. See what actually makes a deal room work for ABS.
July 21, 2026
Best Software for Live Call Guidance in 2026 (Compared)
Comparing the best software for live call guidance in 2026? See how top real-time coaching software stacks up on latency, integrations, and fit.
July 21, 2026
Can Digital Sales Rooms Host Proposals? Here's How It Works
digital sales rooms can host proposals. See how DSRs organize proposals, pricing, and e-signatures in one space, and why that matters for buyers.
July 21, 2026
Digital Sales Room vs Microsite: What's the Real Difference (and Which One Closes Deals)?
A microsite promotes. A digital sales room sells. See the real difference, when each earns its place in your funnel, and how to choose right.
July 10, 2026
How Do Deal Rooms Work: The Complete Guide to Buyer-Centric Selling
You've just sent the proposal. Three days pass. You follow up. "Still reviewing, thanks." Another week. You send the deck again because someone at their end couldn't find the attachment. Then pricing changes and you have to send another version. Then a new stakeholder…
July 9, 2026
Best Digital Sales Room Software in 2026: Tools That Actually Personalize the Buyer Experience
Your prospect opened the pricing deck four times last Tuesday. You have no idea. It arrived as an email attachment three follow-ups ago, and now it lives somewhere between their spam folder and a shared drive no one updates. You sent a check-in message. They said they were…
July 9, 2026
Can Digital Sales Rooms Capture Buyer Intent? Here's What the Data Actually Shows
Yes, digital sales rooms can capture buyer intent. They do it by tracking how buyers interact with shared content inside the room: which assets they view, how long they spend on each, which pages they return to, and whether new stakeholders enter the deal. The most advanced…
July 9, 2026
How to Evaluate Sales Roleplay Platforms: A Practical Buyer's Framework
Picture a rep who nailed the pitch in a roleplay session last Tuesday—clean structure, confident tone, textbook objection handling—then froze the second a real buyer pushed back on price during Thursday's discovery call. If that gap sounds familiar, you already understand why…
July 9, 2026
What Tool Finds Content During Sales Calls? The Full Breakdown
The tool that finds content during sales calls is an AI-powered in-call content retrieval system, sometimes called a real-time assist tool or live deal support feature. It listens to the conversation, detects keywords or objections, and instantly surfaces the right battle…
July 8, 2026
Best Software for Enterprise Sales Simulations (2026): A Buyer's Guide That Goes Beyond the Feature List
You can tell a rep everything about your product in a two-day onboarding. Quiz them at the end. Get a passing score. Then watch them freeze on their first discovery call because nobody ever made them practice saying it out loud, with a buyer pushing back, under pressure, with…
July 8, 2026
What Platform Turns Battlecards Into Audio? (And Why Your Reps Will Actually Use It)
Picture a rep heading into a competitive deal. They pulled the battlecard last night. They skimmed it quickly, right before dinner, half-distracted. By the time the prospect drops the competitor's name halfway through the call, three bullet points are gone from memory and the…
July 8, 2026
Which System Personalizes Rep Training Paths? A Buyer's Guide for 2026
Picture your last LMS rollout. Every rep on the team got the same onboarding playlist, the same modules in the same order, regardless of whether they had been selling for six months or six years. New hires sat through negotiation content they were not ready for. Veteran reps…
July 8, 2026
What Does Sales Coaching Software Automate? A Complete Breakdown
Introduction A sales manager with fifteen reps has one calendar and roughly forty working hours a week. Even a generous read of the math means listening to every rep's calls, even just the important ones, simply isn't possible. Something has to give, and for most of the last…
July 8, 2026
What Software Supports Post-Call Coaching? A Buyer's Guide
Post-call coaching software reviews recorded sales conversations to surface talk ratios, sentiment, and adherence to a sales methodology, turning subjective feedback into structured, evidence-based coaching. The strongest software also gives reps a way to rehearse the exact…
July 8, 2026
WHICH TOOL USES LOST DEALS FOR SALES TRAINING? HERE'S THE STRAIGHT ANSWER
HeySales, an AI sales coaching platform built by Paperflite, is built specifically to turn lost deals into training. It generates personalized roleplay simulations from real lost deal data pulled from your CRM, so reps can rehearse the exact conversations that cost them deals…
July 7, 2026
Which Sales Enablement Tools Actually Work Inside Your CRM?
Enablement tools inside CRM surface content, playbooks, and deal signals on live deal records. Here is what to look for and which categories deliver it.
July 6, 2026
How to Auto-Tag Sales Content (And Why Manual Tagging Always Breaks Down)
To auto-tag sales content: 1) Choose a platform like paperflite with AI that reads document text, not just filenames 2) Define your tagging taxonomy before upload - persona, buying stage, industry, content type, and use case; 3) Let the AI generate tags on upload, then review…
July 6, 2026
Paperflite Reviews: What Real Sales Teams Say About It for Sales Enablement
Picture this: you have narrowed your sales enablement shortlist down to three tools, you have sat through two demos this week alone, and every vendor page says roughly the same thing about themselves. So you do what everyone eventually does. You close the tab and open G2 in a…
July 6, 2026
How to Retire Old Sales Enablement Content Without Confusing Reps
To retire old enablement content the right way: Audit every asset for usage and accuracy Sort each piece into keep, update, or retire Archive retired assets instead of deleting them outright Redirect any URL that carries SEO value Remove every reference to it from your…
July 6, 2026
How to Share Content Without Attachments (Without Losing Track of Who's Reading It)
You finish the deck at 11pm, attach the file, and hit send. Then nothing. No idea if it landed, no idea if anyone opened it, no idea if it got forwarded to three other people who are now making a decision about your deal without you in the room.
July 6, 2026
How to Stop Using Outdated Sales Collateral (And Keep It From Happening Again)
A rep is fifteen minutes into a call that actually matters. The prospect asks about pricing, and the rep pulls up a deck they grabbed from a shared drive that morning. The numbers are three months old. Nobody flagged it, because nobody was checking. The rep didn't know, the…
July 6, 2026
Which Tool Predicts Deal Health From Buyer Engagement?
No single tool “predicts” deal health with certainty. Instead, two categories of tools surface the signals that reveal it: conversation-intelligence platforms (Gong, Clari, Outreach, Salesforce Einstein) that score CRM and call activity, and content engagement platforms like…
July 6, 2026
What Replaces Static PDFs in Sales? 7 Formats Buyers Actually Engage With
Static PDFs are being replaced by interactive, trackable formats: personalized microsites, digital sales rooms, flipbooks, and video-embedded documents. Unlike a PDF, these formats update live, work on any device, and show sellers exactly who viewed what and when.
July 6, 2026
Which Tool Shows You What Content Actually Wins Deals?
A rep just closed a deal. The champagne emoji is already going up in the team Slack channel. Ask that same rep which piece of content actually moved the buyer, though, and you will usually get a shrug dressed up as confidence. Was it the case study? The pricing deck? A…
July 3, 2026
What Is the Best Smart-Gating Software? (It Depends Which Layer of the Funnel You're Gating)
Smart gating software captures leads by triggering a gate only after a visitor demonstrates genuine intent - based on time spent, pages read, or engagement depth - rather than presenting a form the moment someone arrives. The best smart gating software for website traffic…
July 3, 2026
How to Gate Content Without Losing Leads (The Decision Framework That Replaces Gut Feel)
To gate content without losing leads: (1) gate only content with genuine exchange value — original research, interactive tools, benchmarks, and detailed frameworks a buyer can't easily find elsewhere; (2) keep awareness content (blogs, infographics, basic guides) ungated to…
July 3, 2026
Is Paperflite Good for Content ROI? An Honest Answer From the Platform Itself
Yes, Paperflite is purpose-built to prove content ROI for sales and marketing teams. Content Analytics tracks engagement at the asset and section level, Content Revenue Intelligence connects that usage to pipeline and closed-won deals, and the platform surfaces exactly which…
July 2, 2026
Best Content Platform for Field Sales Teams in 2026
Your rep is ninety seconds from walking into the biggest meeting of her quarter. She's in the parking lot, tablet in hand, doing one last check of the deck before she heads in. The loading wheel just spins. No wifi. No deck. Ninety seconds on the clock, and nothing to show…
July 2, 2026
Best Tools for Content Engagement in 2026 (and How to Pick One)
You send the proposal. The good one: the one your rep spent an extra hour polishing at 9 PM after everyone else had logged off. Then, nothing. No reply. No read receipt. No signal at all. Was it opened? Skimmed for thirty seconds and closed? Forwarded to the actual…
July 2, 2026
How to Measure Content's Influence on Pipeline (Not Just Downloads)
Content-influenced pipeline is the total value of open opportunities where a buyer engaged with your content before or during the deal. You measure it by connecting content engagement data to CRM opportunities, applying an attribution model, and reporting it separately from…
July 2, 2026
Paperflite vs Highspot for Deal Rooms: What Changes When One Is Merging
Paperflite and Highspot both offer digital deal rooms, but they suit different teams. Highspot is a full enterprise enablement suite with deal rooms as one component of a larger platform built for 200-plus rep organizations. Paperflite is a content-first platform where deal…
July 2, 2026
What Content Works for Skeptical CFOs? (And What They See Through Immediately)
Content that works for skeptical CFOs leads with verified financial outcomes, not features or benefits. The most effective types are: ROI case studies with specific, auditable numbers from named peer companies; third-party analyst validation; total cost of ownership models…
July 2, 2026
Which Tool Tracks Buyer Engagement by Asset? A Practical Comparison
A prospect opens your proposal. Then they open it again the next morning. Then they go quiet on email for four days, and when they finally reply, they mention a competitor by name. Something happened in that gap, you just don't know what. Maybe they forwarded the pricing page…
July 1, 2026
Best ABM Content Hub: 7 Platforms Compared for 2026
An ABM content hub is a centralised, personalised destination where marketing and sales teams organise content for specific target accounts, replacing generic resource pages with curated experiences tailored to each account's buying stage and stakeholders, so every person on…
July 1, 2026
Which Content Hubs Support Enterprise Permissions? A Buyer's Comparison
Picture this: it's a new rep's second week, and while digging through the shared library for a competitor battlecard, they land on an unreleased regional pricing deck instead. Nobody meant for that folder to be open to everyone. It just was, because nobody had locked down…
July 1, 2026
How to Reuse Winning Content Combinations (Instead of Reinventing Every Deal From Scratch)
To reuse a winning content combination: (1) identify which specific assets appeared together in your recent closed-won deals; (2) confirm the sequence and timing those assets were shared in, not just which ones were used; (3) check whether the pattern holds across multiple…
July 1, 2026
How to Recommend the Next-Best Sales Content, Every Time
Next-best content recommendation is the process of using deal stage, buyer persona, and past engagement data to automatically suggest the most relevant sales asset for a rep to send at that exact moment. Instead of reps guessing or digging through a shared drive, the system…
June 30, 2026
What Is the Best Content ROI Software? (It Depends Which Half of the Funnel You're Measuring)
Content ROI software connects content investment to measurable business outcomes, but the category splits into two distinct types. Marketing content ROI tools (HockeyStack, Dreamdata, HubSpot) measure top-of-funnel assets like blog posts and landing pages against pipeline.…
June 30, 2026
The Best Software for Multilingual Sales Content in 2026
Picture this. Your rep has a call with a prospect in Hamburg in eight minutes. They need the case study the one that specifically references European data residency requirements. Your platform has 12 versions of that deck. Three are outdated. Two are in English only. One was…
June 30, 2026
How to Support Channel Partners With Content They'll Actually Use
Your partner rep is two minutes into a call, screen shared, walking a prospect through a deck you built. The pricing slide still says $40 a seat. You changed that in March. Nobody told them.
June 30, 2026
How to Find Sales Content Faster (When 40% of Your Rep's Week Is Already Gone)
To find sales content faster: (1) replace folder-based storage with a tagged, searchable content library; (2) organize content by selling situation rather than file type or date; (3) use AI-powered natural language search instead of keyword matching; (4) surface content…
June 30, 2026
How to Migrate from Shared Drives to a Governed Sales Content System (Without Losing Everything You've Built)
In a Nutshell: To migrate from shared drives as a sales or marketing team: (1) audit your existing content and remove duplicates, stale assets, and anything not accessed in 12 months; (2) build a content taxonomy (persona, stage, content type) before moving a single file; (3)…
June 30, 2026
Paperflite vs Seismic for AI Search: Which One Actually Finds the Right Content?
Paperflite Seek AI uses natural language queries and an agentic search flow to surface exact assets inside CRM, Slack, and email, without opening a separate app. Seismic Aura Copilot also handles natural language search but consistently draws G2 complaints for search accuracy…
June 30, 2026
9 Best Software for Persona-Based Content Recommendations in 2026 (Compared)
Persona-based content recommendation software uses AI to match sales content to a buyer's role, industry, or deal stage automatically, instead of reps digging through shared drives. It typically pairs a tagged content library with engagement and CRM data to surface the…
June 29, 2026
How to Audit Sales Content Gaps (and Actually Fix What You Find)
You ask your sales reps why a deal stalled. Half the time, the answer is some version of: "I didn't have the right content for that stage." The other half? "I couldn't find it." Both are content gap problems. Neither shows up in your CRM. This is the thing about sales content…
June 29, 2026
The Best Interactive Content Platforms for B2B Teams (2026 Edition)
An interactive content platform is a tool that lets marketing and sales teams build content experiences, quizzes, calculators, microsites, sales decks that audiences actively engage with rather than passively read. The best platforms pair content creation with engagement…
June 29, 2026
The Best Way to Manage Content Versions (Without Losing Your Team in the Process)
The best way to manage content versions is to store all assets in a single, centralized content hub where updates auto-sync across every user. Pair that with role-based access, version history tracking, real-time notifications when content changes, and automated retirement of…
June 29, 2026
How to Compare Content Performance by Persona (And Stop Optimizing for the Average)
Comparing content performance by persona means segmenting your content analytics by buyer type, such as economic buyer, technical evaluator, or end-user champion, so you can see which assets resonate with each audience rather than averaging engagement across all of them. It…
June 29, 2026
How to Connect Content Data to Your CRM (And What Changes When You Do)
Connecting content data to a CRM means syncing the engagement signals your content generates, such as which pages a prospect read, how long they spent, and whether they forwarded a document to a colleague, directly into your CRM's contact, lead, and opportunity records. This…
June 29, 2026
How to Personalize Content for Prospects (and Close Deals Faster With a Shared Space)
To personalize content for prospects, sales teams map existing assets to specific buyer roles, industries, and deal stagesthen share only what is relevant using a Digital Sales Room. Engagement data (time spent, pages viewed, committee shares) refines follow-up in real time.…
June 29, 2026
How to Create Personalized Content Journeys That Actually Move Buyers
Picture this. Your sales rep just sent a prospect a five-slide deck, a whitepaper, and a product one-pager, all in one email. The prospect opens it, clicks nothing, and the rep stares at the screen with no idea what to do next. That's not a pipeline problem. It's a…
June 29, 2026
How to Track Prospect Content Intent (And Actually Use It to Close Deals)
You sent over a proposal deck, a case study, and a pricing overview three days ago. The prospect has not replied. You have no idea whether they opened it, whether the CFO even saw it, or whether it is sitting unread in their inbox. So you send the usual "just checking in"…
June 26, 2026
The Best Way to Align Sales and Marketing Content (Before Your Reps Stop Trusting What Marketing Builds)
Aligning sales and marketing content means ensuring that every asset marketing creates maps to a real stage of the buyer's journey, is easy for reps to find and use, and generates engagement data that feeds back into what marketing builds next. The best approach combines a…
June 26, 2026
The Best Way to Share Buyer Deal Rooms (And Actually Move Deals Forward)
The best way to share a buyer deal room is to invite stakeholders by email with OTP-authenticated access, add curated content before the first invite, personalise the room with buyer branding, and introduce it live on a call. From there, use real-time engagement signals to…
June 26, 2026
Which Platforms Support Natural-Language Content Search? (And What to Look for Before You Choose)
You are on a call. The prospect just said something that triggers an objection you have the perfect case study for. You open the content library. You type "healthcare." Nothing useful. You try "case study healthcare." Three outdated PDFs from 2022 surface. The prospect is…
June 26, 2026
How to Secure Externally Shared Sales Content (Without Slowing Your Team Down)
Picture this: your sales rep just sent a detailed pricing deck to a prospect. The deal falls through two weeks later. That deck is still live, still accessible, sitting in the prospect's inbox with a download link that never expires. It has your pricing. Your competitive…
June 26, 2026
How to Standardize Content for New Sales Reps (Without Starting Over)
Picture a new sales rep's first week. She opens three different shared drives, gets added to six Slack channels, and receives a 47-slide deck with no instructions on when to use it. By Friday, she's building her own pitch from scratch because nothing she was handed made sense…
June 26, 2026
What Is Progressive Profiling in Content? A Plain-English Guide for B2B Teams
Progressive profiling in content is the practice of building a fuller picture of a buyer gradually, across multiple interactions, rather than demanding all their information at once. Instead of one long form, each content touchpoint collects one or two new signals, creating a…
June 25, 2026
Best Content Tracking Software for Sales in 2026: The Full Breakdown
You send the proposal. You spend twenty minutes on the email. You hit send. And then nothing. No clue whether they opened it, whether the champion actually shared it with the CFO, or whether the pricing page made them wince and close the tab. You follow up on Thursday because…
June 25, 2026
How to Govern Sales Assets Without Losing Your Mind (or Your Reps' Trust)
Sales asset governance is the set of processes, roles, and tools that control how sales content is created, approved, organized, stored, updated, and retired. A governance framework ensures reps always find current, on-brand materials rather than digging through outdated…
June 25, 2026
Leading Secure File Sharing Tools for Sales Teams in 2026
Secure file sharing for sales means sharing proposals, decks, and collateral through platforms that encrypt content, control access, and track how prospects engage with it. The best tools go beyond basic security: they tell you which page a buyer spent the most time on, when…
June 18, 2026
Top Content Management Solutions for Sales Teams in 2026
Top content management solutions for sales in 2026. Compare platforms by features, pricing, and fit — and see where Paperflite stands. Find the right tool here
June 17, 2026
Best Microsite Builders for Sales Teams in 2026
Compare the best microsite builders for sales teams in 2026, including Paperflite, Trumpet, Dock, and Userled, for ABM, deal rooms, and personalized buyer journeys.
June 17, 2026
The Best Sales Enablement Software for B2B Teams in 2026
Compare the best sales enablement software for B2B teams in 2026, plus the 2026 merger wave and buyer-engagement layer most platforms miss. See how.
June 17, 2026
Leading Custom Sales Portal Software for B2B: Platforms That Actually Personalize the Buyer Experience (2026)
Custom sales portal software for B2B teams compared: find out which platforms deliver personalized buyer experiences, CRM integration, and self-service ordering in 2026.
June 17, 2026
How to Organize Sales Collateral Effectively: A Practical System for Sales Teams
Scattered decks, outdated case studies, and a Slack channel full of "do we have something for this?" Here's how to organize sales collateral that reps actually use
June 17, 2026
Top Personalized Buyer Experience Platforms for B2B Sales Teams (2026)
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June 17, 2026
The Best Software for Sending Sales Presentations in 2026 (And What to Actually Look For)
Best software for sending sales presentations in 2026: compare tools that track who viewed your deck, which slides held attention, and when to follow up.
June 17, 2026
Top Tools for Document Engagement Analytics in 2026
Top document engagement analytics tools compared for 2026. See what each platform tracks, where it fits, and why Paperflite goes beyond basic document views
June 16, 2026
Can You See Who Opened Your PDF? Yes, Here's How It Works
Can you see who opened your PDF? Track PDF opens, page views, and time spent per section. Here's exactly what's possible — and how to do it.
June 16, 2026
Leading Platforms for Content Performance Insights in 2026
Your rep shares a proposal with a CFO on Thursday evening. Friday comes. Silence. The rep fires off a follow-up email into the void, not knowing if the CFO opened the deck, forwarded it to procurement, or let it sit unread in a tab. Two floors up, your content team is…
June 12, 2026
Can You See Who Opened Your PDF? Yes, Here's How It Works
Marketing asset management chaos costs your team hours every week. Here's the best way to manage marketing assets and connect every file to revenue.
June 12, 2026
How to Track Document Engagement (And Actually Use What You Find)
Track document engagement beyond open rates. Learn which metrics matter, which tools to use, and how sales teams turn engagement data into closed deals. Here's how.
June 12, 2026
SPIN Selling: The Complete Guide to Discovery That Actually Wins Deals
SPIN selling turns discovery from a formality into a deal-shaping conversation. Here's how the framework works, where most reps go wrong, and how to practice until it's automatic.
June 12, 2026
Your Sales Content has a Voice Now. Here's Why That Changes Things
ext to speech for sales content is here. Paperflite's Listen feature lets. you hear any PDF with live highlighting, voice choice, and speed control
June 9, 2026
Your Sales Team Uses AI Every Day. It Still Can't Find the Right Deck.
Learn what sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
June 3, 2026
18 Sales Techniques That Actually Work in 2026 (With Examples)
From consultative discovery to AI-assisted prospecting, these are the 18 sales techniques and strategies that close deals in 2026. A practical guide with examples for every stage of the sale.
June 1, 2026
Sales Manager Skills: The Complete List for 2026 (Hard, Soft, and Technical)
The skills that made you a great rep won't make you a great manager. Here's the complete sales manager skills list, from coaching and pipeline discipline to AI fluency and presentation skills.
May 29, 2026
Healthcare Sales Training: The Complete Guide for High-Stakes Selling
Learn what healthcare sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
May 28, 2026
How to fix Your Disorganized Content Library in 2026
Manual content tagging doesn't scale. See how Paperflite's Auto Tagging automatically applies tags, custom fields, and descriptions to every asset on upload.
May 25, 2026
20 Best Sales Tools in 2026: The Complete B2B Stack Guide
The 20 best sales tools in 2026 organized by category: CRM, prospecting, engagement, enablement, AI coaching, and more. What each tool does, who it's best for, and how to build a stack that actually gets used.
May 22, 2026
AI Sales Training: The Complete Guide to Building a Rep-Ready Team in 2026
AI sales training uses roleplay simulations, conversation intelligence, and personalized coaching loops to build skills that actually stick. Here's how to build a program that moves revenue, not just completion rates.
May 21, 2026
What Is Corporate Sales Training (and Why Most Programs Fail to Stick)
Corporate sales training can lift revenue by 353%. Here's what separates programs that actually change behavior from ones reps forget by Friday.
May 20, 2026
How to Close Deals Effectively in Today's Sales Model
Learn what sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
May 5, 2026
How to Capture Better B2B Leads with Gated Content in 2026
Learn what sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
April 28, 2026
The Real Reason Your Reps Are Losing Winnable Deals in 2026
Pull up your calendar right now and count the calls on it for this week. For a rep carrying a typical B2B pipeline, that number is somewhere between eight and fifteen. Now ask how many of those calls they will walk into having reviewed the CRM, checked what content was shared…
April 23, 2026
Sales Management Software and Tools: The Complete Buyer's Guide for 2026
Learn what sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
April 18, 2026
15 Sales Goals Examples Your Team Can Use Right Now
From pipeline to close, these 15 sales goals examples help your team improve performance and hit revenue targets faster.
April 18, 2026
Sales Metrics: The Complete Guide to Measuring What Actually Matters
Not all metrics matter. These 21 sales metrics show what drives pipeline, conversions, and predictable revenue.
April 18, 2026
Sales Tracking Software: The Complete Buyer's Guide for 2026
Looking for the best sales tracking software? Explore top tools, key features, and how to track pipeline, deals, and performance effectively.
April 18, 2026
16 Best Sales Training Software Tools in 2026 (Reviewed and Ranked)
Learn what sales training is, why it matters, and how modern teams use it to improve performance, ramp reps faster, and close more deals.
March 4, 2026
One Pager templates & How to Track its engagement?
View 11 inspiring one pager templates and see how interactive one pagers can be used to track engagement and intent.
January 22, 2026
Why Deals Slow Down After the Demo (And What Actually Fixes It)
The demo went great. The prospect was nodding along, asking smart questions, and even said those magic words: "This is exactly what we need." You sent the follow-up email within the hour. And then... silence. "We're still discussing internally." "Let's reconnect after the…
October 13, 2025
Why PDFs Fail: 7 Signs You Need a Better Alternative
Whenever I visit a beautifully designed website or a slick Instagram brand, I always fall for the “Get Our Catalog” or “Know Us Better” buttons. I click. And boom, there it is. A PDF. A flat, lifeless, 10MB slab of disappointment. The enthusiasm? Gone. The brand name?…
October 10, 2025
Your Reps Spend Almost 45 Minutes Prepping for Every Sales Call. Here's How to Fix That.
Your Reps Are Spending 45 Minutes Prepping for Every Sales Call. Here's How to Fix That. There's a ritual in sales that everyone pretends is sustainable: the pre-call scramble. You've got a meeting in 30 minutes. You open five tabs. LinkedIn to stalk the prospect. The CRM to…
September 26, 2025
What is 1 to 1 marketing? How to get started?
I’ve lost count of how many emails, ads, or pages I’ve closed in a flash because they felt like mass blasts with no connection to me. If it looks generic, if it smells generic, I don’t care how good the design is, I’m out. Two seconds, gone.
September 15, 2025
How to use Personalized Marketing for Customer Retention?
Here’s the hard truth: acquiring a new customer costs 5–7x more than keeping an existing one. Yet most brands spend the bulk of their marketing dollars chasing new logos, while current customers quietly slip away. As a Gen Z consumer, I’ll admit loyalty doesn’t come easy. If…
September 14, 2025
How to Make Sales Onboarding that Sticks?
Most sales onboarding programs follow a set pattern: schedules, product slides, competitor analysis, shadowing calls, a few roleplays. Yet many reps finish the official cycle and say, “The real learning only began afterward.”
September 8, 2025
What Is Personalized Marketing? Strategies to Stay Relevant
In B2B, buyers don’t have patience for generic outreach. They expect vendors to understand their industry, pain points, and stage in the buying journey. Sending the same whitepaper link to a CFO, a Head of IT, and a Sales Manager isn’t just lazy it kills your chances of…
September 4, 2025
How Grammarly Hit 30% Conversion Rate with an Interactive Report Using Cleverstory
Annual reports are not supposed to be addictive, but this one is. Grammarly took a research-heavy story and rebuilt it as an interactive report with Cleverstory. The experience feels like a product tour instead of a static PDF. It is fast to skim when you have 90 seconds,…
August 28, 2025
A Beginner's Guide to Sales Enablement
What does a hip nightclub have to do with Sales Enablement Are you calling yourself an Enablement team when you re in fact a Marketing team What does success look like in Sales Enablement
August 28, 2025
What is Business Enablement? KPI and Tools
Business enablement helps you to align your people, strategies, tools, processes, and practices It creates an environment where employees are able to do their best work
August 25, 2025
17 Must-have types of sales collateral with examples
Sales collateral gives potential prospects the information they would need to make a decision It ensures that the target audience have the necessary details for effective evaluation and confident buying experience.
August 25, 2025
Sales Asset Management: What, Why and How
Here s to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to close deals and still manage to pull off a smile like this with no complaints Whew!.
August 25, 2025
Sales Content Management Guide
Sales content management empowers sales teams to access and deliver approved content to effectively meet buyers’ expectations
August 25, 2025
Introduction to Sales Kit
A sales kit is a collection of product service related documents, used by sales teams to guide buyers across the sales funnel
August 25, 2025
How Touchscreen Marketing Can Boost your sales
An innovative way to increase your sales how touch screen marketing can help you grow your business.
August 22, 2025
8 Sales Microlearning Methodologies that actually work
Sales microlearning works because it respects the reality of the sales floor It assumes that reps don’t have time for generic, one size fits all training — and that they don’t need to know everything, just the next thing they need to do their job better
August 22, 2025
What Makes Sales Onboarding Faster and Efficient?
Our curated list of Best sales onboarding tools Mindtickle, Heysales, Docebo, Bigtincan and Hubspot
August 22, 2025
What is Sales Readiness? How to get started with it
Sales readiness is an ongoing process of preparing sales reps to confidently apply their training, tools, and skills in real customer conversations.
August 21, 2025
13 Most Important Types of Sales Enablement Content
August 21, 2025
What's the Ideal Sales Enablement Team Structure?
what makes sales enablement truly effective The right team and structure! A well structured sales enablement team has several key roles, each contributing to the overall strategy and execution
August 21, 2025
Sales Enablement Trends for 2025 - What to Expect?
Upcoming trends for 2025 focusing on existing cutomers, rep free sales experience, personalization, ai and automation, sales training and development
August 20, 2025
Revenue Enablement and Operations: Taking a Deeper Look
Revenue enablement and operations can help organizations streamline their revenue generation efforts and improve their bottom line
August 20, 2025
Revenue Enablement Best Practices: Maximizing Revenue Growth
Explore the importance of revenue enablement best practices and provide a step by step guide to implementing a successful revenue enablement strategy.
August 20, 2025
Boost Your Business Through Revenue Enablement KPI
Explore what revenue enablement is, its benefits, how it differs from sales enablement, and the key pillars of a revenue enablement KPI framework.
August 20, 2025
How Revenue Enablement Processes can unlock your business's potential
Implementing the Revenue enablement process, your organization can increase revenue and achieve business goals more effectively.
August 20, 2025
Revenue Enablement Strategies That Actually Work in 2023
Unlock your company s revenue potential with effective revenue enablement strategies Learn how to align your sales and marketing teams, optimize your customer engagement, and drive growth with data driven insights Discover best practices and proven techniques to enhance your…
August 19, 2025
B2B Sales Training: Strategies, Methods, and Best Practices
B2B sales isn’t what it used to be. The days of polished pitch decks and endless cold calls are gone. Today’s buyers are digital-first, committee-driven, and skeptical. In fact, Gartner reports that B2B buyers now spend only 17% of their time meeting with potential suppliers,…
August 19, 2025
Revenue Enablement vs. Revenue Operations: Understanding the Key Differences
Learn the key differences between Revenue Enablement and Revenue Operations, and how they impact sales success and overall business growth.
August 19, 2025
Revenue Enablement vs Sales Enablement: Understanding the Key Differences
Revenue enablement vs sales enablement, the key differences, and how to implement it for your business.
August 19, 2025
What Revenue Enablement Can Do for Your Business
Revenue enablement empowers your sales team to close more deals and increase revenue through effective training and strategic alignment
August 18, 2025
HVAC Sales Training: How to Increase Your Revenue
Imagine this: You send your best HVAC technician to a homeowner’s house. He diagnoses the issue in minutes, explains the fix, and gets the system running again. The homeowner is grateful yet when he leaves, the opportunity for an upgraded system, a maintenance agreement, or…
August 18, 2025
Technical Sales Training: Master the Fundamentals
Imagine trying to sell a Formula 1 race car without knowing which pedal is the accelerator. You might have the charm to make people listen, but when they start asking how the engine’s turbo works or why the suspension is adjustable mid-lap, you’d be stuck.
August 18, 2025
How to Crack High Ticket Selling
Selling tickets isn’t like selling software or consulting services. In ticket sales, you’re not just convincing someone to buy—you’re convincing them to buy now before the opportunity slips away. Unlike traditional B2B selling, which can take months of nurturing, ticket sales…
August 13, 2025
Top 9 Digital asset management best practices that you can't miss
The power of digital asset management best practices streamline workflows, improve asset organization, and boost productivity
August 13, 2025
How to create the best digital asset management strategy?
Discover the power of a DAM strategy, build it effortlessly, and reap the benefits with Paperflite Elevate your organization s asset management game
August 13, 2025
Medical Device Sales Training: Best Strategies and Techniques for 2025
Selling medical devices isn’t like selling software or office supplies. You’re not just convincing someone to “try” your product, you’re walking into hospitals, surgical centers, and doctor’s offices where patient safety, strict regulations, and high financial stakes are in…
August 13, 2025
Real Estate Sales Training to Close more Deals Faster
Real estate is one of those careers where your commission cheque depends entirely on your skill set. You can have the best property inventory and a great smile, but if you can’t win listings, negotiate effectively, or handle buyer objections, you’ll watch deals die while…
August 13, 2025
10 Best Free Sales Training Courses in 2025 for Noobs and pros
Most free sales courses focus on the fundamentals the building blocks of selling that every rep needs to know. You’ll typically see modules on prospecting (finding and qualifying leads), relationship building (earning trust early), overcoming objections (handling pushback…
August 13, 2025
Best Sales Training Services to Consider for your Sales Teams
If you’re Googling sales training services, you’re probably not doing it for fun. You’ve got a team to grow, numbers to hit, and the pressure’s on. Maybe your reps are decent but plateauing, maybe you’ve got new hires who are still finding their feet, or maybe you’re just…
August 12, 2025
Top 9 Must have features of digital asset management
List of must have features that ll make your DAM software dreams come true Get ready to discover the perfect match for your needs!
August 12, 2025
Top 7 Key performance indicators to measure your DAM success
Dive into the world of KPIs, gaining valuable insights into past performance and empowering strategic decision making
August 12, 2025
What is digital asset management life cycle ?
By effectively organizing and managing your digital assets, seamless collaboration, and effortless sharing you can make the best usage of your assets
August 12, 2025
Distributor Sales Training - Methods and Ideas
Distributor sales training is not just another sales program. It’s designed specifically for companies that sell through indirect channels like wholesalers, retailers, or resellers. Unlike generic sales training, which targets in-house reps, this approach tackles the unique…
August 12, 2025
A Blueprint to Guide You
EDAM maximizes digital asset value, aiding organizations in efficient management and optimization
August 12, 2025
Inside Sales Training Methods and Tips
"If you wouldn’t send a pilot into the air without simulation hours, why send your inside sales team into calls without proven training methods?” It’s a fair question, and one most sales leaders should be asking.
August 12, 2025
Best Sales Training Companies and Programs for 2025
Choosing the right sales training company can be the difference between a team that just gets by and a team that consistently crushes quota. The impact is measurable: faster ramp times for new reps, higher win rates across the pipeline, and a stronger, more consistent sales…
August 12, 2025
What is digital asset management: why do you need it and how does it work?
The key to efficient management of your digital assets is DAM offers organization, accessibility, and control, thus empowering businesses
August 12, 2025
Video Analytics: Helping Sales and Marketing teams strategize content
Video analytics enables sales marketing teams to discover, create, and share contextual videos, and measure its success
August 11, 2025
6 Must-Try Content Marketing & Management Platforms for 2023
Sure, I can talk to you about all those companies who failed at content marketing and thus sabotaged their own brand’s success But let’s face it Cautionary tales are so passé So, I’m not going to do that Instead, I’m going to tell you the story of a company that did content…
August 11, 2025
Content Strategy for Dummies - Cuppa Press
Posting content on every social media platform, every single day works for people with an extensive team dedicated just for this But will it work for you Making you ponder on this is Kris Hughes, a content strategist with over a decade’s experience Kris has worked in multiple…
August 11, 2025
What is content tracking? Types, Techniques, and Tools
This blog will serve as your ultimate guide to content tracking, how to do it, do you need it and if so how to implement it
August 11, 2025
How to Generate leads with gated content?
This blog serves as a complete guide in understanding content gating, how it done, it s examples and best practices
August 11, 2025
11 Best Sales Training Methods to help your Teams Perform Better
Sales training has come a long way from two-day workshops and tired acronyms. While frameworks like Challenger and Sandler still have their place (especially in complex sales), they don’t reflect how modern reps learn, adapt, and execute today.
August 11, 2025
Effective Small Business Sales Training Methods That Work
Running a small business means wearing a dozen hats and “sales trainer” usually isn’t one of them. Between chasing leads, closing deals, and keeping customers happy, there’s rarely time or budget to run a polished training program. The result? Inconsistent results, long…
August 11, 2025
Top 10 Sales Training Books Every Sales Professional Should Read
In today’s fast-moving market, sales professionals have endless training options online courses, podcasts, webinars, and coaching. Yet, there’s something uniquely powerful about a book. The best sales training, years of experience, research, and proven strategies are poured…
August 11, 2025
What is Content Marketing? The Complete Guide for 2025
Content marketing involves consistently creating and distributing valuable, engaging, and relevant content to attract your target audience and encourage them to take the desired action
August 8, 2025
Marketing Collateral for Banks
How the leading banks are producing sublime marketing collateral that makes them leaders of their packs
August 7, 2025
Acing the Product Manager Interview
August 7, 2025
Best Enterprise Sales Training Methods
Enterprise sales isn’t just “sales with a longer cycle.” It’s a different animal altogether, more strategic, more political, and significantly more complex. Winning these deals means navigating internal resistance, managing ten stakeholders with ten agendas, and selling not…
August 7, 2025
Who is Grant Cardone and What to Expect from his Sales Training?
Grant Cardone is hard to miss. He’s in your YouTube ads, popping up on TikTok feeds, selling you the 10X life with a firehose of certainty. His brand? Hustle. His promise? Turn average reps into sales machines who close like killers. But behind the noise, what’s actually in…
August 7, 2025
Improve Conversions with Interactive Landing Pages
August 7, 2025
The Best Way to Create Interactive Business Presentations
Transform your business presentations into captivating experiences with the best way to create interactive and engaging content
August 7, 2025
Interactive Content - Types and Design Principles
August 7, 2025
21 Interactive Presentation Ideas for Maximum Engagement
August 7, 2025
Lead Generation Techniques - Everything you need to know
Hello again! We have a question for you What would you do when you receive a phone call about your insurance needs for the 100th time when you are about to make an important presentation Do you get frustrated You obviously do You press on the red button with all your might,…
August 7, 2025
Making a Case for Interactive Content in 2021
There are only two possible explanations if you’ve never seen this T Rex on your screen until this point a The internet gods have blessed you b Google Chrome is your best friend Not What seems like a trivial addition to Chrome is an example of content that doesn’t ramble on…
August 7, 2025
Impact of Interactive iPad Presentation on Sales
Create interactive presentation for your iPad that helps the audience retain the information better
August 7, 2025
MEDDIC Sales Training: How to Apply the Methodology in B2B Sales
The MEDDIC framework is one of the most enduring and practical sales qualification methodologies in B2B sales. Developed in the 1990s at PTC, a company known for aggressive and effective enterprise sales, it helped grow their revenue from $300M to over $1B. It was built for…
August 7, 2025
Curated list of Medical Sales Training Courses and Methods
Medical sales isn’t just about selling. It's about understanding science, working with tight regulations, and building trust with people who make life-saving decisions every day. You’re not convincing someone to buy a gadget. You’re helping a doctor make a choice that could…
August 7, 2025
Richardson Sales Training: Methodology, Best Courses & Programs
“Selling isn’t telling.” That’s the philosophy behind Richardson’s consultative selling method, which prioritizes asking smart questions over delivering polished pitches. Instead of pushing products, the approach is about uncovering customer needs and shaping solutions that…
August 7, 2025
Sales Prospecting Training: Strategies and Skills to Win More Leads
Prospecting is where the sales cycle truly begins and where many deals are won or lost before they even start. Despite its importance, sales prospecting is often treated as a task rather than a skill. But in today’s fast-evolving sales landscape, with hyper-informed buyers,…
August 7, 2025
17 Sales Training Topics That Drive Performance in 2025
Sales training isn’t about throwing content at reps. It’s about building sales muscle, skill by skill, layer by layer. With sales environments getting more complex and buyer resistance increasing, your reps need more than onboarding checklists. They need immersive, adaptive…
August 7, 2025
How Touchscreen Sales Content can Accelerate Sales Cycles
Whether you re selling a product or service, using touchscreens can help you create engaging and memorable experiences for your customers
August 6, 2025
8 Must-have Salesforce Integrations for Sales and Marketing
What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known When a brand becomes synonymous with its product category, it becomes evident that it’s doing something exceptional Today, one cannot imagine a workspace without…
August 6, 2025
The Biggest Online Content Marketing Mistakes (And How to Avoid Them)
Marketers recount their real life experiences from their content marketing mistakes and the lessons they learned from it
August 6, 2025
What is Field Marketing and Why Does It Matter?
Learn what field marketing is and how it aligns with marketing objectives to drive sales for a company
August 5, 2025
9 Benefits of digital asset management software that you can't miss
Unlock the power of organization, efficiency, and creativity with digital asset management software, and reap the 9 undeniable benefits it brings
August 5, 2025
What is Content Discovery and why do you need it?
Within the scope of content management, content discovery is crucial because it ensures that employees can find the information they need, when they need it, quickly and efficiently
August 5, 2025
7 must have features of content hub
Discover the key elements that will elevate your content hub to exceptional heights Uncover the essential components that will set your content management system apart from the rest
August 5, 2025
Content Hub Operations: Strategies for Managing Effectively
Discover effective strategies for managing content hub operations, ensuring seamless organization, distribution, and optimization of your valuable content assets
August 5, 2025
Content hub tools: what are they and why do you need them?
Discover the power of content hub tools essential solution that revolutionize content management, streamlining processes, and ensuring seamless organization
August 5, 2025
Organize B2B Marketing Content in 8 Simple Steps
Organizing content methodically can increase your team’s productivity, aid easy retrievability and boost content ROI
August 5, 2025
What are important features of a digital sales room?
Discover the power of digital sales rooms, personalized content delivery, integrated analytics, seamless integration, and robust security converge to elevate your sales strategies
August 5, 2025
How to choose the right digital asset management software: A step by step guide
The article is about decoding the Digital Asset Management Puzzle, it provides a Step by Step Guide to Choosing the Right Software
August 5, 2025
What is a Digital Sales Room and How does it help Sales?
A centralized platform that revolutionizes content management, collaboration, and sales processes, enabling businesses to enhance effectiveness and deliver seamless buying experiences
August 5, 2025
A Blueprint to Guide You
A Blueprint to Guide You What Is Marketing Asset Management MAM Difference Between Digital Asset Management and Marketing Asset Management 5 Benefits of Marketing Asset Management Better Version Control
August 4, 2025
Content Completion, Immersiveness and the Science behind reading
What happens when you start to read Imagine it as a piece of content that you’ve wanted to read for a long time and you finally get to read it You start, go deep, get triggered by one word, go into dreamland, live in an alternate universe and go around visiting fantasies…
August 4, 2025
(IV) Overall Strategy
Marketing leaders reveal how they’re ensuring their audience gets the best content experience possible
August 4, 2025
How to Create a Digital Content Experience Strategy (With Examples)
For all the Pixar lovers in the house, do you remember the term core memory that Joy tosses around throughout the film Inside Out A core memory is a distinct type of memory experience that shapes a person and their behavioural traits It mines your hard drive for something so…
August 4, 2025
How TIS's Sales team used content to their advantage with Paperflite while dealing with complex buying cycles
Company Treasury Intelligence Solution TIS Industry Cloud based platform for outbound payments Founded 2010
August 4, 2025
What can you get from Jeremy Miner's Sales Training methods?
Unless you’ve been living under a LinkedIn rock, you’ve probably come across Jeremy Miner’s NEPQ method, the “anti-pushy” sales philosophy that’s racking up millions of views on YouTube and showing up in every other sales podcast. It promises a softer, smarter way to close…
August 4, 2025
How to make your content binge worthy!
Instantly develop bingeable sales marketing content that is loved by prospects
August 4, 2025
Your Prospects Deserve a Content Experience - Here’s Why
Content Experience is the new prospect whisperer Because sometimes, you don’t have to go the pompous and loud way Sending across a carefully crafted whisper will do just fine
August 3, 2025
Sales Enablement Training in 2025: Strategies, and Best Practices
In 2025, selling isn’t just about being persuasive, it’s about being prepared. With buyer journeys spanning multiple stakeholders, digital-first research habits, and shrinking attention spans, sales teams can’t afford to “wing it.” That’s why sales enablement training has…
August 3, 2025
Best Sales Training Courses in the UK (2025 Guide)
UK businesses in 2025 aren’t just competing on product or price, they’re competing on how well their sales teams can guide complex, cautious buyers through longer cycles. In this climate, sending reps out without structured training is like sending a football team onto the…
August 1, 2025
does Jordan Belfort sales training work for you
Thanks to The Wolf of Wall Street, Jordan Belfort is more than a sales trainer he’s a pop culture phenomenon. Leonardo DiCaprio immortalized him on screen, turning his hard-sell tactics and high-octane energy into legend. But let’s cut through the hype. Is Belfort’s “Straight…
August 1, 2025
A Blueprint to Guide You
A Blueprint to Guide You The sales team’s gripe Stone Age systems A deep rooted content problem Evaluating a content management platform Testing waters with Pape
August 1, 2025
How to Train your Roofing Sales Team
Roofing sales representatives face distinct challenges that require specialized training approaches. The average roofing project costs $15,000-$30,000, placing it among the largest purchases homeowners make. This creates complex decision-making dynamics involving multiple…
August 1, 2025
10 ways to use an iPad for Sales Enablement
August 1, 2025
9 Sales Coaching Tools that can Upskill your team Faster
Best Sales coaching tools 1 Mindtickle 2 Heysales 3 Bigtincan 4 secondnature 5 Gong 6 chorus by zoominfo 7 showpad 8 lessonly by seismic and 10 saleshood
August 1, 2025
Why is sales training important?
You’ve hired promising sales talent. They’ve got the charisma, the hunger, and a decent track record. You gave them a product deck, a CRM login, maybe even a one-day onboarding session. And yet, six months in, half of them are behind on quota and a few are already halfway out…
August 1, 2025
The Ultimate Guide on Battle Cards and How to Use Them
Sales battle cards Essential tool for sales teams to win deals Provide product info, competitive insights, and value proposition to boost win rates
July 31, 2025
What's New in Car Sales Training and How to Stay Ahead?
The automotive industry has always been tough, but today's market is unforgiving. With 87% of car buyers doing extensive online research before stepping foot on a lot (according to Cox Automotive's 2024 Car Buyer Journey Study), the days of relying on smooth talk and…
July 31, 2025
Is Dales Carnegie still related today in sales
Dale Carnegie’s name is still echoing through sales floors, nearly 100 years after How to Win Friends and Influence People first hit shelves. His philosophy? People buy from people, not pitches. In a world obsessed with automation, AI tools, and fast-close tactics, Carnegie’s…
July 30, 2025
Insurance Sales Training – A Practical Guide to Sell better
Let me know if you'd like specific callouts or life‑insurance drill‑down, or integration of reference LinkedIn article content. Once approved, I’ll flesh out this outline fully with keyword‑optimized headers and bullet-level detail.
July 30, 2025
Pharmaceutical Sales Training - Strategies and Solutions
Pharmaceutical sales has grown up. It’s no longer about product pushing. Reps today are expected to speak with clinical fluency, navigate a minefield of regulations, and deliver value to healthcare providers (HCPs) in a matter of minutes. That’s a tall order. For sales…
July 29, 2025
The Complete Guide on Retail Sales Training
Walk into any successful retail store, and you’ll likely spot a few common threads: employees who greet with confidence, handle questions with ease, and gently guide you to the right purchase without making it feel like a push. That doesn’t happen by accident. It’s the result…
July 28, 2025
The Ultimate Guide on Challenger Sales Training
Imagine you’re a sales rep, walking into a meeting with a prospect who’s heard every pitch in the book. They know your competitors. They’ve read the reviews. They might even think they know what they want. Traditional sales methods would tell you to build rapport, ask…
July 24, 2025
Miller Heiman sales training method
Once upon a time in enterprise sales, if you weren’t filling out a Blue Sheet, you weren’t doing it right. Miller Heiman’s Strategic Selling framework was the gold standard, a structured way to navigate complex, high-stakes deals with multiple decision-makers and painfully…
July 24, 2025
Best Sales Negotiation training Courses, Tools and Ideas
I’m really sick of blogs that drone on about “strategies for sales negotiation” and then serve up the blandest tips imaginable “prepare well,” “build relationships,” “focus on value.” Yeah, thanks Dave. I had no idea I was supposed to prepare for a negotiation. Truly…
July 20, 2025
How does Ai sales training solutions help sales reps?
Reps be like: “I totally had that objection handled… in my head, three hours later.” Sound familiar? That’s the reality for most sales training today reactive and post-call, with reps figuring things out after the fact. Meanwhile, sales coaches and trainers face their own…
July 20, 2025
Best online training solutions for your remote sales teams
The shift to remote work has completely transformed how sales teams operate. No longer are reps gathering in office conference rooms or attending live bootcamps; the modern sales environment is digital-first, distributed, and always-on. This means online sales training isn’t…
July 14, 2025
9 Best Sales Courses to Upskill Sales Managers
Today’s sales managers are expected to juggle performance coaching, pipeline accuracy, rep enablement, cross-functional alignment, and a dozen other KPIs without dropping the ball. But while the demands have grown more complex, the training rarely keeps up. Generic leadership…
July 13, 2025
Sales Skill Training Methods and Tips
You wouldn’t send an athlete into the Olympics without years of practice. So why do companies still throw sales reps into the field with little more than a product deck and a quota? The truth is, sales skills are the foundation of revenue performance. Motivation and charisma…
July 13, 2025
How to help your sales team with training
Training your sales team isn't just about onboarding anymore, it's about staying sharp in a market that changes by the quarter. Whether you're ramping up new SDRs or helping seasoned AEs fine-tune their pitch, the right training can shorten sales cycles, boost win rates, and…
July 13, 2025
What is Sales Training? Best Programs and Tools
Sales is changing rapidly due to market shifts, evolving buyer behavior, and digital selling trends. Today’s buyers expect personalized, informed interactions, making effective sales training more important than ever. Poor training leads to missed quotas, inconsistent…
July 11, 2025
What is Sandler Sales Training Method?
The Sandler Sales Training method is widely recognized as a practical and foundational approach to selling. Unlike flashy, one-size-fits-all sales tactics, Sandler focuses on the behavioral side of sales, helping reps build consistent habits around qualifying prospects,…
June 30, 2025
How to use Ai role play to train your Sales Reps?
In the b2b sales world theory and product knowledge can only take you so far. True sales readiness lies in application knowing how to think on your feet, navigate objections, read tone, and close with confidence. Traditional training and shadowing, while foundational, fall…
June 30, 2025
Sales Presentation Training Tips & Methods to Deliver Winning Pitches
A great sales pitch isn’t just about slides and storytelling, it’s about how well you can connect the dots between your solution and the buyer’s pain points. In fact, research shows that buyers remember only about 10% of information from a standard presentation but recall…
June 23, 2025
10 Practical tips to crack your sales role play interview
Why Sales Role Play in Interviews? Sales role play in interviews is a simulated buyer-seller conversation designed to evaluate a candidate’s real-time selling skills. It tests their ability to build rapport, uncover needs, handle objections, and close all under pressure.…
June 20, 2025
12 Sales Role Play Scenarios and Tips to Train Your Team
Let’s get real: traditional sales role plays are often a waste of time. Your reps gather in a room, one pretends to be a “CFO,” and throws easy objections while the rest awkwardly watch, half on Slack, half present. The reality is:
June 17, 2025
Paperflite Refolded: Same Soul, New Suit
Still familiar. Just sharper. We know that your best work happens when your team has the right content, at the right time, without needing to hunt it down or wrestle with clunky tools. Paperflite has always made this easy: a simple, elegant interface that just works. But your…
June 16, 2025
11 Best sales coaching platform that you must look into for 2025
Despite this oversaturation, AI’s role in sales remains crucial. Today’s sales reps and marketers face complex buyer journeys, tighter quotas, and the need for hyper-personalization demands AI is uniquely positioned to address. However, the sheer volume of AI-enabled tools…
June 16, 2025
How to use AI effectively for sales coaching?
One of the biggest challenges in sales today is the disconnect between sales training and real-world selling. Sales reps often receive generic coaching that doesn’t prepare them for the unpredictable, nuanced conversations they face on calls. This disconnect comes from…
June 16, 2025
8 Tips to make Sales Role Plays Non - Cringey
Let’s be honest announce “we’re doing a role-play” in any sales meeting, and you’ll hear the collective groan. Reps stiffen. Suddenly, everyone has something urgent to do. It’s not because they don’t care. It’s because most role-plays are awkward, unrealistic, and frankly…
June 7, 2025
7 Strategies to Reduce your B2B Sales Cycle Length
Explore actionable strategies to streamline the sales cycle, accelerate deal closures, and maintain a positive customer experience, that s just not about qualifying leads
May 30, 2025
Enterprise Content Management for Banks
Banks run on content from regulatory audits to high-stakes client onboarding. But with outdated systems, scattered repositories, and compliance risks, content becomes a liability fast unless it's managed right. Financial institutions handle a vast mix of critical content:…
May 29, 2025
How to do Enterprise Content Management- centric integration?
Enterprise Content Management (ECM) systems were introduced with the promise of solving the chaos around enterprise content making it organized, accessible, and secure. But here’s the reality check: most organizations that invest in an ECM platform still struggle with content…
May 29, 2025
The Enterprise Content Management Lifecycle - An Ultimate Guide
What is Enterprise Content Management (ECM)? Enterprise Content Management refers to the systems, strategies, and tools that govern how content is created, stored, discovered, accessed, shared, and archived across an organization. At its core, ECM ensures that the right…
May 28, 2025
Predicting The Future Of Enterprise Content Management
Enterprise Content Management (ECM) has traditionally been seen as a back-office function, an archive where documents are stored, organized, and retrieved. Early ECM systems operated as rigid repositories, focused more on governance and control than usability, and were often…
May 28, 2025
Enterprise Content Management for Healthcare sector
The healthcare sector is grappling with a surge of complex, high-stakes data, from patient records and imaging files to insurance forms and compliance documents. Managing this information securely, efficiently, and in real time is increasingly difficult with traditional…
May 26, 2025
5 Important components of Enterprise Content Management
Enterprise Content Management (ECM) often gets sidelined as an IT function a secure digital filing cabinet with version control and compliance checkboxes. But this view undersells what ECM truly enables: enterprise-wide confidence in content when it matters most. Content is…
May 25, 2025
6 key Benefits of Enterprise Content Management
Enterprise Content Management (ECM) is a system that governs the entire content lifecycle from creation and collaboration to secure archiving and compliance. It goes far beyond basic storage by offering role-based access, structured metadata, automation, and performance…
May 25, 2025
Internal Teams Enterprise Content Management system
When people hear “Enterprise content management,” they often think of content created for external use. But ECM is just as if not more crucial for internal operations. Internal ECM is not simply a place to dump files; it’s the glue that holds together how teams work,…
May 21, 2025
What is Enterprise Content Management? A Complete guide
Documents live across email, cloud drives, shared folders, and collaboration tools, creating a maze of scattered content that slows productivity and creates compliance risks. This isn't just an IT problem it affects every department, from sales teams hunting for updated…
May 19, 2025
Best 10 Enterprise content management softwares for 2025
Between hybrid work models, remote teams, and the avalanche of digital files scattered across drives, chats, and inboxes, managing enterprise content has become less “organized archive” and more “digital Bermuda Triangle.” And no, your traditional file storage systems aren't…
May 19, 2025
How to Develop a Strategy for Your Enterprise Content Management
Why a Strategic ECM Really Matters? Every enterprise knows the frustration: countless PDFs, videos, decks, and documents scattered across disconnected systems. Content lives in silos. Teams struggle to find what they need. And when they do, they can’t always tell if it’s the…
May 15, 2025
From Friction to Conversion: Why Timed Gating is Revolutionizing Demand Generation
Picture this: It's 9:17 AM on a Monday. You're nursing your third coffee while squinting at last month's campaign metrics. That's when you see it – a conversion rate that makes a turtle look speedy. A whopping 1.2% on your latest white paper. Oh joy. Another thrilling…
April 15, 2025
How to measure your sales coaching success?
There’s a widening gap between coaching activity and coaching impact. Your team might be doing weekly call reviews, running onboarding bootcamps, or rolling out a fancy AI roleplay simulator — but unless you’re measuring the right outcomes, you’re guessing, not managing.…
March 5, 2025
Cleverstory's Journeys
Reshaping how B2B content is consumed by buyers — throughout the Marketing Funnel You're nailing those pipeline numbers. But the conversion rate is tanking. It's become routine for sales reps to get ghosted after one email, and many prospects don't bother showing up. And even…
February 25, 2025
What Is Life Science Sales Enablement? Strategies for Smarter Selling
The life sciences industry operates in a uniquely challenging environment, characterized by complex buying processes, stringent regulatory frameworks, and diverse stakeholder groups. Sales and marketing teams are constantly striving to engage effectively with healthcare…
February 21, 2025
How to Implement Sales Enablement for Startups?
Startups face unique challenges in building and scaling their sales processes. Limited resources, lean teams, and a lack of structured frameworks make it difficult for sales and marketing teams to work efficiently. Imagine a startup founder pitching their SaaS product.…
February 19, 2025
What exactly is B2B sales enablement and why do you need it?
The B2B industry is characterized by lengthy sales cycles and high-stakes decision-making involving multiple stakeholders. Sales and marketing teams often struggle to align their efforts and deliver personalized, effective messaging.
February 11, 2025
How and why to enhance your seller experience?
The job description of a sales rep is quite direct. An empathetic communicator and negotiator who pitches, negotiates, and closes a deal. But when you finally get to the desk hoping to close them sweet sweet deals, you are showered with a hundred odd administrative tasks like…
February 10, 2025
How does Sales Enablement help the Financial Service Industry?
The financial services industry operates in a highly regulated, competitive environment, where sales and marketing teams struggle not just with compliance but also with leveraging data effectively to drive decision-making. Consider a financial advisor pitching a new wealth…
February 5, 2025
Why Pharma Sales Teams Struggle - And How Sales Enablement Fixes It
Imagine this: A pharmaceutical sales rep spends weeks navigating approvals and engaging multiple stakeholders to promote a groundbreaking new drug. Just as the deal seems within reach, an unexpected compliance issue halts everything, stalling the sale and wasting valuable time.
January 28, 2025
How to enhance your customer experience? Examples and Strategies
Customer experience (CX) has evolved into a crucial factor that can make or break a company’s success. It has taken center stage in the B2B space. As organizations across all industries recognize the necessity of prioritizing the customer journey, they increasingly understand…
January 6, 2025
What is Guided Selling? and How it helps both buyers and sellers?
As a kid, I was obsessed with “connect the dots.” You know, the little puzzles where random dots turned into a picture? who knew that game would come in handy for me when dealing with b2b sales stats. Case in point: 65% of sales reps can’t find the right content to send to…
December 30, 2024
10 Best Sales Productivity Tools to Adopt in 2025
For sales representatives Productivity isn’t just a nice-to-have—it’s essential. Closing deals faster, streamlining workflows, and maintaining seamless communication can be the difference between hitting targets and missing them. That’s where sales productivity tools come in.
December 9, 2024
How Sales Enablement Helps with Medical Devices Sales?
The rapidly growing medical device market, projected to reach USD 893.07 billion by 2029, presents increasing challenges for sales teams due to market complexities like restricted provider access, intense competition, and intricate sales proce
November 6, 2024
Sales Enablement for Manufacturing Industry
As the manufacturing industry evolves amid rising global competition and higher customer expectations, sales enablement has become increasingly essential. Manufacturers face unique sales challenges, including long sales cycles, complex buyer journeys involving multiple…
October 23, 2024
How does Emotional Intelligence help Sales Reps close deals faster?
Sales representatives need more than just product knowledge and sales skills to succeed. In fact, one critical factor often overlooked is emotional intelligence. Consider this: 93% of communication is nonverbal. From body language and tone of voice to facial expressions and…
October 22, 2024
Why and How to measure Sales Enablement Impact?
Every sales team strives for peak performance, but achieving this requires more than just hiring talented sales reps. Sales enablement plays a crucial role in equipping sales teams with the right tools, materials, and training to succeed.
October 14, 2024
Why Sales Reps Overlook Marketing Content & How to Fix It?
In many organizations, the gap between sales and marketing is a well-known problem. Marketers invest countless hours and resources into creating content intended to support the sales team.
October 7, 2024
What is Field Sales Enablement? and Why do you Need It?
The success of any field sales team lies in their ability to connect with customers, close deals, and stay efficient while working remotely. However, without the right support, tools, and strategies, even the most experienced reps may struggle to reach their full potential.…
October 3, 2024
what is sales intelligence? Importance, tools, features
These days, a customer wants to be sold exactly what they need, and they expect the people selling it to them to know exactly what they need, why they need it, and how they will benefit from it. The expectations are high and constantly evolving. This requires businesses to be…
September 20, 2024
How to Close Real Estate Deals Faster with Sales Enablement
Every deal hinges on timing, information, and presentation, the difference between a closed sale and a lost opportunity can be razor-thin. Real Estate Sales Enablement is a game-changing strategy that is designed to revolutionize the way real estate professionals operate.
September 12, 2024
How to get started with Social Selling
What is Social selling? Social selling is a modern approach where salespeople use social media to share valuable content throughout the buyer’s journey, building trust and fostering strong relationships. Instead of directly pitching products, they influence perceptions and…
September 3, 2024
Sales Enablement vs Sales Readiness: The Difference
For those who perceive these terms interchangeably, its better to understand their unique roles and how they complement each other as it is essential for optimizing the sales process for the best results. Sales enablement and sales readiness work in tandem to empower the…
August 22, 2024
What is GTM Enablement: Tools and Strategies for Success
A Go-To-Market (GTM) team is a cross-functional group responsible for launching and promoting products or services effectively, ensuring that they reach the right audience with the right message at the right time. Comprised of various roles such as marketing, sales, product…
August 15, 2024
6 Must have Features of a Sales Enablement Tool
A whopping 65% of sales leaders who use sales enablement tools have surpassed their estimated revenue targets. These tools equip the sales team with the resources and information they require to successfully engage with the prospects and grow the business making them almost a…
August 12, 2024
How to Build a Sales Enablement Strategy? with Template
Imagine you are a sales enablement, sales or Marketing manager starting a new quarter or entering a new role in a different company. These are probably some of the questions running in your mind:
July 26, 2024
How Sales Enablement drives Sales for Investment Banking
Clients don’t want generic advice anymore. With so many online resources at their disposal, clients can conduct market research, access financial data, and compare options independently. To help your client-facing reps compete, they need a single source of truth for training,…
July 25, 2024
Product Marketing vs Sales Enablement: The Difference
Product marketing and sales enablement, more often than not, complement each other because both play crucial roles in making a product or service successful. They help create, communicate, and deliver a product’s value proposition to target audiences.
July 22, 2024
How to Master Sales Enablement Communication?
86% of employees and executives cite a lack of collaboration or ineffective communication as a cause of workplace failures. For sales teams, this would mean missed opportunities and lost revenue. Imagine your sales team is ready to close a deal but is tripping over outdated…
July 17, 2024
How AI Drives Sales Enablement ?
Welcome to today's episode of "Sales Rep Survivor," where we tackle the ultimate challenges: racing against the clock, hunting for the perfect content, and personalizing pitches like mind readers. Though these tasks seem impossible, with the right tools, they're totally…
July 8, 2024
Best Actionable Sales Enablement Blogs - To get You Started
Did you know companies with a formal sales enablement function achieve a win rate 350% higher and quotas 50% higher than those without? Behind these numbers are sales enablement professionals in various roles equipping sales teams with tools, training and content for…
July 1, 2024
What is Sales Enablement Maturity Model?
Over 75% of companies using sales enablement tools effectively have seen sales growth of nearly 40%. This striking statistic underscores the power of sales enablement in driving revenue and organizational success.
June 19, 2024
Content marketing vs Sales enablement - Why you need both
A successful Sales Enablement plan has to factor content in, as it is vital to helping salespeople move prospects through the sales funnel. Content marketing, on the other hand, is an essential component of every go-to-market team. Both have a very similar mission: to provide…
June 7, 2024
What is Customer Enablement? The Complete Guide
Software solutions are crafted to be highly versatile, serving a wide array of industries and use cases. Hence software requires proper guidance to unlock its full potential across diverse sectors. When marketed with promises of specific outcomes, it is essential to equip…
May 15, 2024
Upcoming Best Sales Enablement Conference to Attend in 2024
Sales enablement conferences are essential for the professional growth and success of sales teams. These events offer attendees the chance to learn about the latest sales strategies, tools, and technologies directly from industry experts. These are professionals who have…
May 13, 2024
Debunking 5 Major Sales Enablement Myths
Being a Sales Rep is not easy. It often puts you in a tough spot where you question your abilities as a sales person. Despite putting in all the efforts of emailing, pitching and cold-calling, you find yourself unable to meet your quota.
May 9, 2024
10 Best Sales Enablement Podcasts of 2024 you should listen
In a competitive environment it is always important to keep yourself upskilled - sometimes it can be very time consuming and put a hole in your pocket. Trying to do that while being productive at work can tire you out as well. So if you are stuck in one such situation,…
May 7, 2024
Sales Enablement vs Sales Operations: The key difference
Every team associated with sales works (or should work) as a cohesive force, with each member playing an important part in getting work done. Now, while sales reps may be the face of organisations, anyone worth their salt in sales knows that the unsung heroes are in two key…
January 24, 2024
How to write sales proposal that converts? (with templates)
A Blueprint to Guide You What is a Sales Proposal? What makes a ‘Great’ Sales Proposal? Why do you need Sales Proposals? Who writes sales proposals? Fundamentals
August 17, 2023
Help. Our cat hijacked the product updates!
Oi, listen up! We don’t have a lot of time, so here’s a mini-intro for you: I’m Mack, one of Paperflite’s earliest (and most booped) empawees. While at work, you can find me lounging in the conference room, munching on mackerel, or tearing up Yega’s chair.
July 10, 2023
What can a digital sales room do for you?
A Digital Sales Room is your business's virtual playground, Imagine this: your Digital Sales Room becomes a captivating destination that draws customers in like a magnet. With eye-catching visuals, immersive experiences, and user-friendly features, it creates an environment…
June 19, 2023
Why should businesses prioritize a content marketing hub?
A content marketing hub is a centralized online platform or website that serves as a comprehensive resource for valuable, relevant, and engaging content. It acts as a hub or center where businesses can curate, create, organize, and distribute a variety of content formats,…
June 8, 2023
Effective content hub creation: How to create one?
Content hubs, They're like the ultimate content party central, where organizations gather all their cool stuff related to a specific topic. Why do organizations need these bad boys? Well, think of it as content matchmaking. Content hubs make it easier for you to find the…
June 1, 2023
7 Key Benefits of Sales Enablement You Can't Afford to Ignore
You're part of a sales team, working tirelessly to close deals and drive business success. But no matter how hard you try, it feels like you're constantly hitting roadblocks and struggling to make a significant impact. Well, fear not! We're about to introduce you to a…
May 23, 2023
How to Maximize your ROI with your Digital asset management software?
Imagine your business as an exciting puzzle, and ROI as the stunning final picture that brings success and profits. Each puzzle piece represents a crucial aspect of your strategy. And guess what? DAM is one of those essential pieces that completes the ROI puzzle. DAM is like…
April 23, 2023
Creating an interactive sales presentation that engages and converts
Think about it. You've got a potential customer sitting in front of you, ready to be dazzled by your product or service. This is your chance to shine! But just having a slick slide by slide presentation isn't going to cut it. You need to engage your audience, make them feel…
March 2, 2023
Awe Your Visitors with Interactive Content: A Guide for Marketing and Sales Professionals
In today's crowded online marketplace, it's more important than ever to stand out from the competition. One effective way to do this is through interactive content. Interactive content engages visitors and encourages them to interact with your brand, resulting in higher…
March 2, 2023
How to incorporate interactive content into your website?
Are you tired of the same old static content on your website? Are you looking for a way to spice things up and engage your audience? Look no further than interactive content Interactive content is a powerful tool for marketers and sales professionals looking to boost…
February 23, 2023
Agile Revenue Enablement: The Key to Driving Business Success
Agile Revenue Enablement is a methodology that aligns sales and marketing teams to improve the revenue generation process. It focuses on adapting to changing market conditions and customer needs, enabling organizations to achieve their revenue goals faster and more efficiently.
February 23, 2023
The Complete Guide to Global Revenue Operations Enablement
Global Revenue Operations Enablement (GROE) is the process of aligning people, process, technology, and data to optimize revenue generation across an organization. It involves cross-functional collaboration, automation, and data-driven decision-making to improve efficiency,…
February 14, 2023
Partnership with MS Dynamics - Maximising Sales rep's Efficiency
Paperflite announces partnership with MS Dynamics - Maximising sales reps' efficiency and increasing deal win rates Paperflite, a leader in enabling go-to-market teams deliver world-class buying experiences, announced an integration with MS Dynamics, improving sales rep…
December 5, 2022
For the Love of Notion
For once in a really long time, we won’t just shrug our shoulders and follow it with a “meh, it was alright” if asked about our weekend. All thanks to Vensy Krishna, No-Code and Notion India Ambassador, for giving us the opportunity to play host to Notion’s Social Mixer!
November 28, 2022
Setting up Your B2B Brand for Editorial Success
A B2B content marketer and a newsroom editor walk into a bar. What happens next? “They probably complain - they have a lot of gripes” ^ Christopher Gillespie, former software salesperson and current CEO at Fenwick Media, giving us a peek into the life of a content person in…
November 16, 2022
7 Easy Things Marketers Could Do To Align and Enable Sales
Hey you, hotshot marketer, ever wondered how easy life could be if all your marketing prowess converts into profitable sales pitches? Or even better, into conversions? Ah, wouldn’t that be bliss? But that’s not how things work right? Your content gets lost, it does not…
November 15, 2022
Top 8 Sales Enablement Softwares That Give You The Edge
Should we even tell you this? You know the power technology has to transform, you have experienced it and marvelled. We are just here to help you use that power to your advantage. When it comes to sales enablement, you never have to worry about reinventing the wheel. There…
November 7, 2022
11 Sales Enablement Best Practices to make your Business Rock and Roll
Look familiar? We’ve all been here, at least in our minds. Why, oh why, am I unable to find that latest copy of the brochure? Did my prospect read the pricing document I had shared? How long was spent on it? Why is this PDF so boring? Why can’t marketing build nicer…
October 19, 2022
Content as Duct Tape and more
“My Apple Watch thinks I’ve been exercising because of my heart rate” ^ Exact words said by Christopher Willis (Acrolinx) when he joined us on Cuppa Press.
September 5, 2022
It's beginning to look a lot like summer at Paperflite!
Summer wafted away a few weeks ago. However, it’s just begun for us! And it’s starting to look like the best summer ever. All thanks to TrustRadius, for getting us folks at Paperflite as giddy as a goat with their Summer 2022 Best of Awards announcements! D-Day finally…
August 31, 2022
20+ Sales Enablement Tools That Will Make Your Life Easier
A Blueprint to Guide You What is Sales Enablement? Why do Sales teams need Sales Enablement Tools? 20+ Sales Enablement Tools That Will Make Your Life Easier Content Management Tools
August 12, 2022
100+ Case Study Examples for Sales and Marketing
Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let us guess - you pull out your phone, log in to your favourite on-demand food delivery…
August 10, 2022
Christmas came early!
We know it’s the middle of August but turns out ‘tis the season for Sharing (joy and content)! So dust off your sledge and find yourself a Rudolph, because this edition of the feature update mailer will show you how you can become a B2B Sales Santa Claus, once armed with our…
August 5, 2022
What Sales Enablement Looks Like in a Small to Mid-Size Law Firm
Lawyers are made for the courtroom. They sway juries, dedicate themselves to the craft, and help clients navigate the rocky road that is the justice system. Before lawyers can close the case, they must first close the initial deal. This can be the hang-up for most firms, as…
June 8, 2022
When the fortune cookie crumbles
2 large egg whites ½ teaspoon vanilla extract ½ cup all-purpose flour ½ cup sugar 1 pinch salt 3 tablespoons water A long list of secret messages A dab of magic and good luck ✨ Listed above are the ingredients you’ll need to bring alive the protagonist of today’s product…
June 6, 2022
Paperflite x cult.fit
What’s the first thought that pops into your head when you hear the words “exercise”, “wellness”, or “fitness”? Is it a long groan? Or, is it a rush of happiness because being active and up on your feet is what invigorates you? We’ll spare you the monotonous “fitness is life”…
April 12, 2022
How Freshworks launched the Happy Sales campaign using Paperflite’s Cleverstory and reduced its CPL by 70%
♪ Clap along if you feel like a room without a roof; Clap along if you feel like happiness is the truth ♪ When Pharell Williams composed “Happy” 8 years ago, we’re pretty sure he didn’t talk about a SaaS brand. But for Freshworks, one of the world’s leading SaaS businesses,…
April 1, 2022
Paperflite Recognized as the Best Martech Tool For Startups
GetApp, a software review and recommendation platform, featured Paperflite in its "10 Martech Tools For Your Startup’s Martech Stack" report. Paperflite was listed as one of the best Martech Tools For Startups, with an overall rating of 4.9
March 28, 2022
15 B2B Marketing Tools for Every Marketer Out There
“You’re a tool,” said no one to an efficient marketer ever. Do you know why? Because that efficient marketer knows the right tools to get the job done. You know you can be that marketer. You know what? You probably are. Now, this bit almost seemed like a Michael Scott…
March 25, 2022
An Ode to Paperflite’s Customers
Ding Ding Ding! What season is it? Here’s a hint: Red carpets, champagne, paparazzi, A-lister celebrities Another Hint: It’s the AWARDS season (gasp!) And here’s why it’s our favourite season too!
January 24, 2022
Landing Page Optimization: The What, Why, and How
Pouty bat eyes have the power to make even the deadliest of vampires kneel before them. We don’t play by no fluff, so here’s the proof: If only sticking pictures of these eyes worked their magic on the people landing on the pages of your website and convinced them to sign up…
December 30, 2021
There and Back Again
What does it mean for marketing to be in the shoes of sales? On the contrary, what does it mean for sales to be in the shoes of marketing? Having performed both the functions with ease and aplomb, Marc Amigone, Sales Director at Impact, is here to share the secret sauce on…
December 24, 2021
May your Christmas be Merry and Dwight
It’s that time of the year when the stakes are high for Dunder Mifflin’s Party Planning Committee. The holiday season is just around the corner, it’s the first snowfall of Christmas, and Jim Halpert agrees to a snowball fight with Dwight Schrute. Jim, Jim, Jim. Why would you…
December 21, 2021
When nothing goes as planned
If the last two years have taught us anything, it’s that life doesn’t always go as planned. So it was only befitting when Marla Woodward, Head of Product Marketing at Attest, took over the UNMUTE stage to highlight some of the messier aspects of marketing and draw parallels…
December 13, 2021
80+ Marketing Campaign Examples
Remember the 2000s when everyone’s parents (and their mothers) were overly enthusiastic about milk? The kind where if something in the mart had milk in it, people wholeheartedly (and oh so naively) believed that it was good for you? Turns out, 20 years later, no one says that…
December 10, 2021
Best Served Chill
Every once in a while, someone says something that strikes a chord with you and leads to bigger conversations. This time around, it came from Rand Fishkin. Back in September, Rand had revealed about the culture at SparkToro that was inspired by Italian Slow Food. It was the…
December 7, 2021
Piñatas break. Sales pipelines shouldn’t
Ever walked away after signing a “save the environment” petition and felt incredibly targeted? How do these people always know to target the metal-straw-in-her-drink holding, faux leather-wearing, super cool 26 y/o girls walking out of vegan cafes and the flannel-wearing,…
December 3, 2021
Forget Customers. Focus on Value
It’s a provocative statement, but great content marketing shouldn't be built to sell your product. Sounds crazy. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. By eliminating a sales…
November 30, 2021
Painting the town in Taylor's RED
It’s been over two weeks since, in a crazy turn of wildest dreams coming true, Taylor Swift’s re-recorded version of Red came out. I don’t know about you, but I’m feeling twenty two it got us thinking about scarves that lie in old lovers’ drawers and nights when we forgot all…
November 26, 2021
̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ ̲ killed the cat
If there’s one proverb that’s been used and overused like an old washcloth, it probably would be “curiosity killed the cat”. Well, that and maybe “an apple a day keeps the doctor away”.
November 23, 2021
Stand out with Signalling
The markets are crowded. There are too many products, too much advertising. This means that as marketers, our job is more difficult than ever. We need every advantage we can get our hands on. One of these that underlines all the marketing we do is signalling. In B2B…
November 20, 2021
PersonAAAAAHHHHH
Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs the persona? And what happens when you intertwine the unique pairing of personal…
October 31, 2021
The Slack Story
It’s 10 minutes before a meeting with your manager. You’re supposed to be presenting the budget variances from last quarter. Except, you haven’t started with the presentation and you need numbers from Finance. All too familiar. There are two ways to go about it, you think.…
September 30, 2021
The Marketo Story
A career in Physics is lucrative, said no one ever. However, you can take up Physics, do a little bit of fusion research and then do stints in Management Consulting, and eventually find your way to being a co-founder of a company that shapes the marketing tech space. Sounds…
September 24, 2021
A Beginner's Guide to Buyer Enablement
People are either over-the-top Olivia with a spending problem or can't-decide-for-his-life Charlie. Olivia loves to spend and is neck-deep in linen, has shaving cream stocked up for the next 8 years, is never out of crackers or jam (god forbid they run out), and has 18 types…
September 16, 2021
To the sky, stars, and beyond
It’s been in the making: building every single block, painting every little detail, and polishing every rough surface. It didn’t make a difference if the sky held the Sun or the Moon - at Paperflite, we made sure the wheels were always turning. Through this all, you’ve been…
September 15, 2021
Love Letters to Pixar
One of these three things happen after you watch a Pixar movie: you vow to fight against all evil, you bawl your eyes out, or you fall in love. Talking about love, we’re grateful for all the love you continue to shower upon the web version of Paperflite <3
August 31, 2021
The HubSpot Story
Imagine you walk into a store and you realize you are the only customer. You hear the door chime as you get in and you realize you have caught the attention of the bored salespeople, whose eyes now have an unnerving sheen to them. Like vultures circling their prey, they come…
August 9, 2021
B2B Sales Enablement Collateral: What Is It, And Why Is It Important?
Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training & demo videos, FAQs, buyer persona documents, and a lot more.
July 21, 2021
The Canva Story
Give marketers a design team and you help them for a while. Give marketers a Canva account and you help them for a lifetime. University for most of us is a big blurry mush of parties, friends, classes, and everything else. But for Melanie Perkins, it was a phase of design and…
July 1, 2021
Differentiation Hot Takes
If asked about trashy differentiation tricks that are touted as best practices, most people might hold back. But Peep Laja is not most people. Having spearheaded brands such as CXL and Wynter, Peep steamed out hot takes one after the other, without holding back.
June 29, 2021
An Ode to Monopoly
Invest wisely and play to win mercy will be unheard of here even for kith and kin - The Monopoly tenet There are very few things in life that can beat the dominion power that a Monopoly victory can instill in you. A seemingly unharmful board game, Monopoly has single handedly…
June 18, 2021
The Eventbrite Story
Remember the sweet sweet time when live events did not mean scurrying to a conferencing platform on time, only to be stuffed into a virtual square alongside a hundred others? We’re talking about the ones where people in their flesh and skin surrounded you. Not gonna lie, you…
June 5, 2021
What is a Product Catalog & Why Do You Need It? [Free Templates Included]
A Blueprint to Guide You What is a Product Catalog? Who Needs Product Catalogs? 9 Important benefits of product catalogs Types of Product catalog What Should Go
June 2, 2021
Email Marketing Sins to Avoid in 2021
Are broken elements and wrong colors the worst mistakes a digital marketer can make when sending an email newsletter campaign? Or are those just the tip of the iceberg when it comes to email marketing sins?
May 18, 2021
The Gong Story
Anyone who cooks knows how absolutely heartbreaking it is when your 8-hours-slow-roasted chicken doesn't come out as good as the last time. But oh wait, it gets worse when you just can't figure out why. The salt is perfect, the seasoning isn't too bad, you got the meat from…
May 14, 2021
How to Grow Your Business through Customer Intelligence
"Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win." Angela Ahrendts
May 5, 2021
Paperflite named the FrontRunners
There are only two kinds of people in the world : The ones that think about Moira Rose when they see/ hear the word ‘baby’ And the ones that don’t When Catherine O'Hara—the actress who played the sensational Moira Rose in the sitcom Schitt’s Creek—won the Emmy, she said that…
April 29, 2021
12 Sales and Marketing Collateral to drive revenue in 2021
“Nothing makes me happier than a good coffee on a bad day. Nothing makes me angrier than a bad brochure on a good day.” - Every Marketer Ever. Ever attended a 3 hour seminar where time passes so slowly, at the 1 hour mark you feel like you’re stuck in Deja Vu and you could…
April 19, 2021
Live streaming as part of your outreach strategy
Bring out the champagne because a brand new season of Cuppa Press is now live! You’ll see several new elements on the show and with the branding as we move forward. Thank you for being here (we always knew you were awesome). Onto the first episode then. Spotify
April 12, 2021
The MailChimp Story
It's the early 2000s and it's a wild time. Women dressed in low waist bootcut jeans with slicked back hair and men dressed in boots, oversized sunglasses, and Cargo pants. Why all of us collectively decided hot pink tracksuits were cool (Paris Hilton, we see you) is beyond…
March 10, 2021
The Intercom Story
It's 2011, and four engineers and designers are at a Dublin cafe, sipping on coffee and talking about their unexceptional and wonted work lives. This sounds like the title sequence to a bromance, feel-good movie. But in this case, the discussion revolved around a plain…
February 24, 2021
The Freshworks Story
A broken 40-inch LCD Samsung TV, a few strands of pulled out hair, and a ‘makes you punch a hole in the wall’ problem later, Girish Mathrubootham found himself on the receiving end of a brutal and unacceptable customer experience in 2009. As if the broken TV wasn't bad…
February 11, 2021
The Workday Story
Say it’s a Monday morning, and you’re craving freshly brewed coffee. One way to go about it is to stop by at your local cafe. Another, is to be an absolute lunatic, buy land in Africa 5 years before this ‘Monday morning’, grow your own beans, process them, and then have them…
January 13, 2021
The Anatomy of a Spoilt Dog
Inspiration comes in varying forms, shapes, and sizes. This time, ours came in the form of an eternally-hungry, floppy-eared, sixty-pound, heavily-pampered doggo!
December 30, 2020
'Tis the Season for Gingerbread!
Seriously dough, try as you may, but the holiday season isn’t officially here until your entire house is bathed in the glorious aroma of gingerbread cookies!
December 14, 2020
The Royal Enfield Story
“Four wheels move the body. Two wheels move the soul.” For many riders around the globe, motorcycling is not just a hobby or need. It’s a passion and often the very purpose of life. There is a deep fire within to scale those miles, paths, and terrains. So much so that they’ve…
December 3, 2020
HubSpot integrations for Sales and Marketing in 2021 and Beyond
In 2009, Apple launched “there’s an app for that” commercial for iPhone 3G. Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the excitement around technology and the possibilities emerging from it.
November 26, 2020
🦃 Your Thanksgiving watchlist is here!
It’s Thanksgiving, which means you’ll have to hold your families and turkeys closer, your weighing scales and guilt faaaaarther. To help you commit to this goal and elevate the holiday spirit, we’re rolling out this month’s feature updates in the form of an exclusive…
November 23, 2020
Stories, Vulnerability, and Binge-Worthy Content - Cuppa Press
As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home. Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press. A strong advocate of…
November 17, 2020
The Nintendo Story
How Mario (and sometimes Luigi) goes on to save Princess Peach is the arcade-game equivalent of a Disney fairy tale ending. Calling all the 80s and 90s kids who share the same sentiment! Take a look at the evolution of the Nintendo gaming console below and tell us it doesn’t…
November 6, 2020
Striking Gold with Sales Enablement
If sales growth is gold, sales enablement is a combination of a treasure map and the tools to find the gold.
October 30, 2020
Decoding a Unicorn's Webinar Strategy
How Freshworks leveraged webinars to not just drive leads, but introduce a new product, position it amongst some of the most established brands, and create a mind share that a lot of us can learn from.
October 27, 2020
The Michelin Stars Story
Internet’s favorite sensation and world’s no.1 chef Gordon Ramsay is a British culinary expert who shot to fame for three things: Mastery in cooking Ruthless personality
October 15, 2020
How to build your marketing superhero suit - Cuppa Press
"It's never about what we deserve. It's about what we believe." - Wonder Woman What happens when you believe you can truly make a difference? You become a Superhero. Marketers are nothing short of being superheroes to the organisation and the audience they seek to serve. So,…
October 13, 2020
We Made a Mixtape for You!
Walkman - Ghostbusters - Single Earring - Peach fuzz mustache - Punk hair - Arcade Games - Foursquare - Trapper Keepers - He-Man - Postcards - Label Maker and of course, Mixtapes. All of these words smell of warmth, memory, and the good old days. We'd clearly be lying if we…
October 9, 2020
Time to bring out the confetti and champagne!
Over the last few days, we’ve been screaming from the rooftops (literally and figuratively - we had to pull down one of our SDRs because his neighbor thought it was the fire alarm going off) as we celebrate a few recent wins. And we wanted to share it with the community that…
September 28, 2020
A Beginner's Guide to Newsletters - Cuppa Press
We were today years old when we learnt that being called ‘Newsletter Nerd’ or ‘Newsletter Monster’ was not common. What an absolute shocker. Newsletters are one medium for brands to stay in touch with their customers and often used to keep them up-to-date with the latest…
September 14, 2020
The Velcro Story
What’s fascinating about the first-ever artificial human heart surgery? Is it the fact that the blood vessels were taken from another part of the body and grafted onto an existing heart vessel before and after blockage or that the pumping heart in that surgery was held…
September 8, 2020
Decoding Presales and Product Management - Cuppa Press
Picture this - You very passionately continue talking to a room of 10 people about the sophisticated technology that your product uses. …. Only to realize that only 1 of them truly understands what you say.
September 7, 2020
15 Best Chrome Extensions for Sales Reps
Are you a sales rep who is always on the lookout for hacks that can make your life easy? Well, you've just landed in the right place! Because our sales folks are willing to help everyone with what they've learned. So, we asked them for the best chrome extensions that they use…
August 20, 2020
Selling in This Digital Economy - Cuppa Press
“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 2020. But being a lover of change, Mike Cook decided to meet us (virtually) and share his…
August 18, 2020
Dumbledore's Army, Assemble!
The Potterheads in our team felt betrayed because we weren’t ‘officially’ letting them celebrate their love for the fandom. So we let them have this one, especially since Harry’s birthday just went by. Here’s to you, guys! (You all know who you are) “Professor Dumbledore is a…
August 12, 2020
How to let your content speak for you
A multi-step content sequence that will guide you through the content creation process, with Freshservice as the case in point to give you more context
August 7, 2020
The SoftBank Story
Imagine you’re the richest person in the world. Richer than the richest man, Bill Gates himself- for a mere 3 days. And then you lose almost 99% of your wealth! What do you do? You can choose to be dejected, or to rise back up and rebuild your fortune, one Lego block at a time.
August 4, 2020
Content Marketing Playbook for SMBs - Cuppa Press
In this edition of Paperflite's talk-show series titled 'Cuppa Press', we decided to take the bull (read Content Marketing) by its horns. “Content Marketing has seen a boom and the biggest brands in the world want a slice of this”, says Novnish Ramesh, and rightly so.
July 28, 2020
100+ PoV (Point of View) Examples
A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.
July 28, 2020
LinkedIn, Quora, and Personal Branding - Cuppa Press
Cuppa Press as you all know is a talk-show series where we talk about marketing, technology, and a lot more. In this edition of Cuppa Press, we decided to address an important topic - Personal Branding. Personal Branding is no longer reserved only for C-Suite executives.
July 17, 2020
The Disney Story
The Disney Story is the seventh instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because of someone took that leap of faith.
July 14, 2020
#1 Content Experience Software in G2 Crowd
And with that huge leap, we have made it to the top. Thrilled and proud is an understatement. As the tech companies battle it out to control the business software market—expected to go beyond half a trillion dollars in the next couple of years—G2 Crowd's Software Ratings is…
July 10, 2020
All things Branding - Cuppa Press
Cuppa Press, as you might know, is a talk-show series aimed at giving you some rambles on marketing, technology and a lot more. In this edition, we have roped in Imraan Moh from Moholla to talk on all things branding. At Moholla, Imraan aims to build brand communities;…
June 29, 2020
100+ Proven & Effective Customer Testimonial Examples
"When others are doing it, it's okay for me to do it, too." -Chet Holmes, Author of the book "The Ultimate Sales Machine" That's the power of social proof! When we talk about social proof, how can we not refer to the classic psychological experiment conducted by Solomon Asch…
June 26, 2020
I like to move it... move it!
You’d be clearly lying if you say you didn’t sing-along when you saw the title. Once upon a time, a group of lemurs— big-eyed and bushy-tailed (quite literally)—raved to the tunes of their king, and the rest is history. When we witnessed this mad jungle party for the first…
June 25, 2020
100+ Brochure Examples & Templates across Industries
A handpicked list of over 100 different marketing brochure and sales brochure examples curated from muliple industries.
June 22, 2020
Cuppa Press - A micro talk-show series
A Talk-Show series aimed at giving you some rambles on marketing, technology and a lot more.
June 12, 2020
The Ikea Story
The Ikea Story is the sixth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone looked at something from a different angle. An angle that inspired them to see what might…
May 31, 2020
100+ Best Examples of Press Release Templates
A curated list of over 100+ press release examples from various industries that can be used as a reference guide or template for constructing your own press release.
May 22, 2020
The Louis Vuitton Story
The Louis Vuitton Story is the fifth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone looked at something from a different angle. An angle that inspired them to see what…
April 30, 2020
"To Write is Human. To Edit is Divine." - Stephen King
Paperflite now gets the feature to edit documents & presentations using both Microsoft Office or Google Docs. It’s as easy as slicing a slab of butter with a hot knife. You might want to do it right away.
April 27, 2020
Retailing during COVID-19
The sudden slowdown of brick and mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have stitched together six strategies that will help them adapt responsively and responsibility to…
April 21, 2020
The 3M Story
The 3M Story is the fourth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone looked at something from a different angle. An angle that inspired them to see what might…
April 21, 2020
The GoPro Story
The GoPro Story is the third instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone looked at something from a different angle. An angle that inspired them to see what might…
April 5, 2020
9 Customer Marketing Strategies to focus on your existing customers.
Tailor your customer marketing strategies to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them into advocates.
April 4, 2020
6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)
6 content marketing strategies to do responsible marketing in the time of this coronavirus pandemic (COVID-19)
April 2, 2020
50+ Zoom virtual background images you can use to express yourselves.
Zoom Virtual Background Images that you can download for Free.
March 5, 2020
A Million reasons to celebrate
"The brightest colours fill my head A million dreams are keeping me awake I think of what the world could be A vision of the one I see A million dreams is all it's gonna take A million dreams for the world we're gonna make" -A million dreams (The Greatest Showman) And just…
February 28, 2020
The Nike Story
Every single soul who owned a sole would know about this brand. And it's a feature story in our inspiration series calendar for this month. Last month we saw how a plastic injection molding machine inspired a wood toymaker to build (literally) a big block of an empire.
January 29, 2020
The Lego Story
Some of the most powerful brands we know are built on stories that we don’t know. Simple stories that were significant enough to change our lifestyles today, only because someone looked at something from a different angle. An angle that inspired them to see what might blur…
January 22, 2020
Where's Waldo?
Decked out in his trademark red and white striped sweater and glasses, finding Waldo from the puzzle that is complete with mammoth oceans of people, spiraling buildings, and mythical beasts make it an exercise in patience and frustration, even for the most sharp-eyed fans.…
December 16, 2019
"Growth comes from following processes over tactics"
Growing a business can be fun only if you know what is working and how to keep repeating it. That is because one-time tactics will not survive your business lifecycle, but repeatable processes will hold you in good stead.
December 13, 2019
Drive more sales with existing content
Sales reps need content to sell. A sales rep is like a weaver bird building nests. The weaver bird needs tiny pieces of twigs, grass, and stalks to weave together intricate nests. Its inherent skills and its ability to remain airborne for long periods are essential to…
November 22, 2019
“Entrepreneurship is ten times as risky as it is attractive”
Paperflite Co-founder and Chief Product Officer Yega opens up about the evolution of the company and why he decided to take the plunge as an entrepreneur in his recent interview with Prodcast as part of The Leadership series. In this freewheeling chat, he shares his…
October 23, 2019
Jumpstart Your Field Service Content Strategy
Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I see a field service technician deftly twitching the screw and putting a new washer in…
October 19, 2019
How to become the best sales rep?
Are you a new sales rep? Do you wake up in the middle of the night thinking how you'll get through it? Do you slip into a coma-like state when you're delivering your pitch?
October 15, 2019
What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams
The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getting sales and marketing to work together. Aptly named 'Smarketing,' this strategy banks on…
October 8, 2019
Nurture Leads with Content That Converts
Content sells. It sells faster when you use it correctly. Today, your leads get too many offers selling them things they would have never imagined they need. However, attention spans are spiraling down every year. As a result, it is critical to nurture your leads so that they…
September 21, 2019
What is Sales Enablement? Tools, Functions and Resources
What is Sales Enablement? Sales enablement is a strategic approach that provides sales teams with resources and tools to improve efficiency and effectiveness while engaging prospects and completing transactions. It focuses on harmonizing sales and marketing operations and…
September 18, 2019
Sales Enablement Solution
A Blueprint to Guide You The Solution: How Do You Overcome These Challenges? How Can You Find the Right Sales Enablement Tool? Evaluating the Right Sales Enablement Platform: The 12-Point Checklist User Experience
August 29, 2019
Best Out of Office Messages in 2019
An out-of-office message is a subtle yet effective way to let your senders know of your unavailability. What goes through your mind when you see an out-of-office message like the one below? "Hello, I am out-of-office from MM-DD through MM-DD. If your query is urgent, you can…
August 12, 2019
How to write a White Paper? [With free templates]
What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collateral strategy, given their potential to generate a large number of leads if used effectively.
August 6, 2019
SEO is Greater Than Sum of Parts
When Vibin Baburajan penned a satirical piece thanking his grandmother for her contributions in his life, little did he know that he’d one day be using some of the lessons he learned from her in his craft as a Digital Marketer at Freshworks.
July 29, 2019
Write an Awesome Headline on LinkedIn
A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 characters. Imagine standing on a stage with millions of people, in front of an invisible…
July 28, 2019
“It is time we shatter the glass doors"
Asking a girl child about what ‘dance’ she prefers to learn than what game she’d like to play may seem to be a very mundane question. Expecting a young rural Indian girl to give in to her parents’ demand for marriage instead of pursuing her dreams of becoming an engineer is…
July 11, 2019
What is my LinkedIn URL?
Have you been trying to figure your LinkedIn URL? Read along to know how to customize and shorten your LinkedIn URL. Consider this statistic for a moment - there are 575 million users on LinkedIn, of which 260 million are active every month. It means for every job that you…
July 5, 2019
How to Make a Picture Transparent in PowerPoint?
Are you trying to make a picture transparent in PowerPoint and you feel you could do with some help? It is a brilliant hack to cut out unwanted noise in your presentations. This step-by-step will enable you to make your presentations look sharper than before - no matter…
July 2, 2019
What is a White Paper? Format, Types and Examples
A Blueprint to Guide You What is a White Paper? The Purpose of a White Paper Establishing Thought Leadership Driving high-quality traffic Collaborati
June 28, 2019
Doing Big Things, Early.
It is not every day that a two-year-old product makes it to the top ranks in a decade-long dominated segment. We rank amongst the top 3 in the content experience category and this, this is only the beginning.
June 21, 2019
An Introduction to Marketing Collateral
1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketing Collaterals Examples 7 Marketi
June 14, 2019
Lesser Known Methods in Real Estate Selling
Buying a home for most of us is a one-time life experience. We want to be extremely sure of every nook and cranny before we make it ours. No matter where we are - in the shower or waiting in a queue to buy a latte - we’re continuously finding answers to questions like “How…
May 23, 2019
Identifying A Target Audience: A Quick Guide
A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message. In a marketing communication a.k.a marcom campaign, identifying a target audience is crucial as it helps focus the individual…
May 16, 2019
Marcom - A Comprehensive Guide
What is Marcom? Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and brands. Marcom represents the voice of a company and its brands that enable it to have a…
May 14, 2019
By The Beach
Aloha! It’s that time of the year when it's okay to get sand on your feet and salt in your hair. Summer is here and we are back with 4 refreshing features to read about while you sip your margaritas. I like to move it, move it! - Move and Copy Now copy or move your assets…
May 5, 2019
Defining Integrated Marketing Communications
1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Marketing Communications Examples 7
April 26, 2019
How to track videos and measure their ROI?
Track videos and their performance to optimize your marketing collateral strategy. On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, which has garnered 69 million views and 2 million comments. Talk about content engagement, eh?
April 25, 2019
Winter is here
When the snows fall and the white winds blow, the lone wolf falls, but the pack survives. Like the Starks toiling away to protect the North, we too have been working hard to bring you features as hot as dragon fire. Dracarys!
April 16, 2019
Best Case Studies on Integrated Marketing Communication
Integrated marketing enables a unified and consistent experience for customers to interact with a brand or company.
April 10, 2019
How to make your fans love your product update emails
Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry? Contrary to popular belief, we do care about the apps & tools we frequent, and any unexpected change can cause pandemonium. Yet, change is essential.
April 9, 2019
Solving Mundane Problems With Design Thinking
Saturdays are for winding down, especially after a hectic week. However, for us at Paperflite, Saturdays are for meeting new people, learning new things and more importantly sharing what we know. Last Saturday (Apr 6), we hosted a Design Thinking-based workshop led by Women…
April 5, 2019
Integrated Marketing: How to market in the digital age?
Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company. Research suggests that you are exposed to over 4000 ads every day. As a brand/company, how do you manage to hold someone's…
April 3, 2019
It's in the air!
Feel the breeze, the shimmering sun, dancing flowers, bicycle bells, and those flip-flopping butterflies - beautiful colors from every side, filling your eyes. Let’s spring it on! We’ve been on our wheels building some fresh and exciting stuff for this spring and oh boy! We…
March 27, 2019
Everything You Need To Know About Market Penetration
Market penetration is the art and science of increasing sales of existing products/solutions/services without changing them. Usually, it is applied to merchandise that is selling in a specific geography. "For tomorrow belongs to the people who prepare for it today."
March 21, 2019
Hiring a Marketing Consulting Firm? Here is all you need to know.
Marketing is about providing value to a community. It helps bring better products and services to enrich people's lives. Consequently, great marketing builds demand. Business functions like accounting, production, and R&D are inconsequential without an adequate demand for…
March 10, 2019
Competitive Intelligence Done Right [Free Templates]
What is Competitive Intelligence? Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their strengths) helps you in two ways: Know your position in the marketplace. Formulate next steps to…
March 1, 2019
4 Key Sales Enablement Metrics That Matter
As we all know, Sales enablement consists of various strategies and processes that boost the sales process and aid the sales ecosystem of your company. It can easily be described as steps that help your company sell (more) effectively. But Sales enablement is more like a…
November 19, 2018
"Design is All About the Culture of a Business" - Don Norman
A few days back, we had the opportunity to listen to Don Norman, the director of The Design Lab, University of California - San Diego. Amazon describes him as a voyeur, observer and a “former lots of things,” including VP at Apple. Don is best known for his seminal book “The…
October 23, 2018
World, Hold On!
“The big bang may be a million years away But we can't think of a better time to say World, hold on…” The year 2018 marks the twelfth anniversary of Bob Sinclair’s legendary anthem ‘World, Hold On.’ The song that has a sweet whistling melody to it is our inspiration as we…
October 17, 2018
5 Things I Learnt From the Book “How to Write Seductive Web Copy”
Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what gobbledygook meant until I read this blog and it made me sit up and take notice. Gobbledygook essentially means words that don’t appeal…
October 10, 2018
Our First Fur-Employee!
Our most recent addition to the team comes with four legs, a long tail, eats our furniture and codes with us - in an all-new language “woof”. You heard that right! Introducing “The Super Mario!”
October 3, 2018
The Best Sales Books That Will Up Your Sales Game
Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continue to make themselves more efficient so they can close more deals. Be it sales techniques, best practices for sales pitches or quick tips to…
September 28, 2018
Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award
[Bengaluru, India] – 25 Sep 2018 – Paperflite has been announced the Design Award 2018 winner in the Web Category by the Design4India initiative. The Design Awards aim to spur innovation with a focus being on technology product design, that is simple yet builds a powerful…
September 12, 2018
Best Examples of Policy White Papers by Governments
Government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it. The target audience for policy white papers is private companies, academics, legal institutions, nonprofit organizations,…
September 6, 2018
Best White Paper Templates For New Markets
Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, research, feasibility study before the new office is unveiled to the public. All businesses…
August 28, 2018
The Best Chrome Extensions for Marketing
"A good marketer never blames his tools." Or so the saying goes. But, modern-day marketers tend to juggle too many things at the same time and are always on the lookout for tools and hacks that can make them super-efficient. Tools that can help them become smarter, deliver…
August 22, 2018
Our Features Have This Effect
In our latest feature update, we are live with an all-new Analytics Dashboard, Search and integration with Klenty.
July 8, 2018
The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies
As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilities of your consultants will build more credibility with your clients and provide value to…
May 25, 2018
What the Flite
At Paperflite, we set lofty targets for ourselves and we believe in taking them down too. We can hardly contain our excitement as we present to you the newest features in our platform. Here is a list of what we launched:
May 11, 2018
4 Features That Will Make You Infinitely Efficient
The Avengers craze just refuses to die down in our backyard. We are so obsessed with it that any small achievement is met with a “Wakanda Forever” cry that booms across the neighborhood. (Our neighbors have now begun to gawk at us when we meet them in the hallway!) Last week,…
May 10, 2018
GDPR: Implications for Sales & Marketing Teams
The dawn of data privacy is here. As customers are increasingly wary of how their data is being used, Sales & Marketing teams need to figure newer ways to connect and manage prospect engagement without breaking the law. The GDPR Deadline is Looming
April 6, 2018
Make your content standout from the clutter
After spending the better part of the last decade as the darling of the marketing world, the excitement that drove content marketing adoption seems to be on the decline. Gartner famously rang the first warning bell all the way back in 2015, when it placed content marketing on…
February 23, 2018
Learn from the Tap Dancer
It was a cold Monday morning, typical of New York. I was shuffling to work. Everything seemed just the usual until I stepped out of the subway on 42nd street. I couldn't but help notice a tap dancer gearing up for his performance - I paused to see what was to come.
February 15, 2018
Conversations. Integrations. Experience and More.
It's February. The month of love. The engineering team at Paperflite have been at it the past two weeks heads down to roll out a set of features that'll help take your conversations a significant leap forward. Our engineering associate Jagan who burnt the midnight oil until…
January 29, 2018
Move faster this SaaStr Annual
SaaStr Annual is just a week away - are you making the most of the time you have left? As regular readers of this blog would know, we wanted to give back to the SaaS community this year, and therefore, set up SaaStrdocs, an exclusive marketplace for SaaStr Annual 2018, that…
January 25, 2018
Discover more with SaaStrdocs
For those of you following the story so far, SaaStrdocs, our little side-project to give back to the SaaS community during SaaStr Annual, is up and about now. As you can imagine, we feel like proud parents, watching our toddler take its first few steps boldly into this world…
January 22, 2018
Two weeks left for SaaStr Annual 2018!
The clock is ticking, and the first major SaaS event of the year, SaaStr Annual 2018, draws ever near. With just two weeks to go, you should be doing everything you can to ensure that the three days of the event are the most productive they can be. We wanted to make sure that…
January 17, 2018
SaaStrdocs is live!
IT’S HERE! IT’S HERE! We’re super-excited to announce SaaStrdocs, our project designed to give back to the SaaS community this SaaStr Annual, is officially up and running.
January 16, 2018
Is physical marketing collateral dead?
Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.
January 9, 2018
Only days to go!
This week, we officially launch SaaStrdocs, an outreach initiative created exclusively for SaaStr Annual 2018! We've built SaaStrdocs because we wanted to give back something useful to the SaaS community that we’ve gained so much from. (What are we talking about? Read this!)
January 9, 2018
The secret to effective marketing collateral
Do you want to know what's key to making effective marketing collateral? It's actually very simple: The key to making effective marketing collateral is having a clear process in place. That way, not only do you ensure that the collateral you produce is effective, but you also…
January 9, 2018
Going deeper, but with more control
The first features update of oh-so-many to come! At Paperflite, we never stop working to make sure your experience is the best it can be. That’s why we’re constantly trying to understand what you need and how we can improve the Paperflite experience for you.
January 3, 2018
Be smarter this SaaStr
SaaStr Annual is just around the corner, and we’re super excited! Over the last 3 years, the event has grown massively in size; from a respectable 2,000+ participants in 2015 to the whopping 10,000+ participants expected this year. The event has become so impactful that even…
December 11, 2017
Are you talking to the right prospect?
It all starts with knowing your buyer. As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota. Sadly, slumps happen, and suddenly we find ourselves missing the mark.
October 26, 2017
Make your LinkedIn posts more professional
You know what I hear every day when I talk to other marketing or sales professionals? "Content Is King." That phrase has become what "Always Be Closing" was to the 90s – a modern mantra for the motivated marketer and a standard slogan for the successful salesperson.
October 24, 2017
Empowering sales teams to succeed
When you’re a B2B salesperson, you tend to accept certain “truths” – 1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and that 3. Sales cycles typically tend to be very long.
October 24, 2017
How to close B2B deals faster
One of the most common questions that sales professionals have is, “how do I close deals faster?” It is a question that transcends experience and situational circumstances – we are a hungry lot, and no matter how good the situation, it can always be better. We are constantly…
October 24, 2017
How to create a great buying experience
I have been told I have a tendency to get carried away, so I’m going to do you a favor right now, and give you our three-step secret recipe without any extra fuss. So, this is how you create a great buying experience. Are you ready? Here goes: Keep it simple. Keep it…
October 24, 2017
How to talk to your prospects (online)
The easiest thing to overlook when approaching your prospect is how we communicate with them. Now, I know, that’s a very general statement, and one you’ve heard enough times. You’ve got this covered, right? I mean, you know that you’re supposed to have a firm handshake. You…
October 24, 2017
Measuring ROI as a B2B marketer
As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you are generating, and you can measure the conversions from visitors to sign-ups and…
July 1, 2017
Top 5 ways to get your prospect to notice you
I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my shoulder about how it wasn’t working out. (Yes, this is still about your sales prospects.)…
Benefits of using custom buyer portals?
A custom buyer portal gives every B2B buyer a personalized space for proposals, pricing, and deal content. See the benefits and find out how it works.
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Dock Alternative: What Happens After the Room Opens
Looking for a Dock alternative? Dock gets a deal room open fast. See what it takes to keep one accurate through every stage, and what switching to Paperflite looks like.
Highspot Alternative in 2026
Highspot alternative in 2026: what it does well, why teams leave, and what one company saved when they switched.
What is a B2B sales process and How it helps close deals faster?
A detailed explanation of the B2B sales process and its stages Also described is the effect of a strong sales strategy and how it translates into overall growth The sales process is also presented as a part of an overall B2B Customer Journey
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How to Centralize Sales Content for Teams (and Actually Keep It That Way)
Learn how to centralize sales content for teams with a step-by-step process, governance tips, and tools that keep reps using the right assets. See the full breakdown.
How to Create Personalized Sales Microsites That Actually Convert
Learn how to create personalized sales microsites that engage B2B buyers, track content consumption, and accelerate deal velocity — step-by-step guide.
HOW TO SEND PERSONALIZED CONTENT PACKAGES THAT PROSPECTS ACTUALLY ENGAGE WITH
Personalized content packages get prospects to actually engage. Here's how to build, send, and track them step by step.
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How to Map Content to Buying Stages (And Actually Move Deals Forward)
Map content to buying stages with a proven framework: learn which assets belong at awareness, consideration, and decision, and how to put the right content in front of buyers at the right moment.
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