Stories, Vulnerability, and Binge-Worthy Content - Cuppa Press
In talks with Synne Lindén
Nov 23, 2020
As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.
Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press.
A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way.
In this episode, we explored the length and breadth of storytelling, empathy in creative writing, and creating a binge-worthy content experience for your audience.
Don’t forget to follow us on Youtube and Spotify if you don’t want to miss out on the upcoming episodes.
Youtube
Spotify
Time Stamp
2.44 - Creative writing as a source of inspiration for business writing
4.44 - Significant detail in content creation
5.59 - Getting started with significant detail
7.10 - Why stories are the most powerful way of creating a true connection between a business and its customers
8.37 - How all stories cannot and should not be fit into a narrative structure
10.27 - How being vulnerable is a superpower in marketing and sales
14.02 - Identifying your voice and personality as a brand
17.21 - Making communication evocative, captivating, and interesting
19.16 - Creating a binge-worthy content experience
21.33 - One brand that does storytelling exceptionally well
Previously on Cuppa Press
Paperflite's Content Technologyin Action
It's Easier Than Falling Off a Log
(Don't Ask Us How We Know That)
